Marketing Strategy posts from the Jasper blog

Discover how B2C brands can win AI search in 2026 with AEO/GEO, trust signals, and structured content for Google, ChatGPT, Perplexity, and Amazon.

Brand consistency is essential to keep your brand visible in the AI era of search discoverability.

Discover key insights from Jasper Assembly 2025. Leaders from Sanofi, NetApp, U.S. Bank, and BCG shared AI marketing strategies for scaling content and driving impact.

Jasper is proud to sponsor "Cardiac Cowboys," a new podcast series from iHeartMedia and OSO Studios. Discover how our AI marketing content automation platform helped connect this incredible story with audiences.

Jasper welcomes Steve Kearns, an industry leader in AI-powered content strategy and Jasper power user turned advocate for our customer community.

The Forrester Total Economic Impact™ of Jasper study reveals 342% ROI and $2.2M in annual time savings for Jasper customers.

Eli Stein, Partner at McKinsey, breaks down why true personalization was stuck in “Mad Libs” mode, how AI shifts the paradigm, and what it takes to build full‑journey personalization at scale.

Steve Kearns, Global Head of Content at LinkedIn Ads, shares how AI has brought human connection even further to the forefront for B2B marketing.

Discover how AI content creation can transform enterprise marketing with scalable solutions for consistent, high-quality output.

Explore how AI capabilities are transforming online search, how it's impacting the user experience, and actionable ways for marketers to keep pace with the change.

At Cannes Lions 2025, one truth stood out: brand, trust, and authenticity are making a powerful comeback.

Discover 5 video script templates to create impactful content that boosts engagement.

Discover how enterprises can use AI for content marketing, market research, and automation to boost ROI and efficiency.

Learn why traditional content workflows break down, and how AI can rewire the marketing lifecycle to unlock scale, consistency, and ROI.

Discover how marketers can use purpose-built AI (including an example with Jasper) to create high-quality, on-brand content at scale.

Discover the 7 traits of marketing teams leading in AI—plus a roadmap to help your team unlock its full potential.

Discover how marketers are adopting AI, where it’s driving value, and how to go from experimentation to real, tangible results.

Explore key takeaways from our recent webinar on how AI can transform ABM strategies with workflow automation, personalization at scale, and more.

Discover AI's impact on enterprise marketing. Learn about transformation stages, AI workflows, and scaling strategies for growth and ROI.

AI workflow automation is becoming one of the main levers organizations can modernize their operations. Here's how.

What are AI workflows, why do they matter, and how can you accelerate key marketing processes?

Learn how AI can boost efficiency on your retail marketing efforts in 2025 and beyond.

Find out how Jasper is helping marketers use AI to transform retail marketing as we know it.

Discover the top 10 marketing tools to build your tech stack in 2025—from content marketing and SEO to automation, social media management, and analytics tools.

Overwhelmed by manual tasks and data overload? Streamline your business and boost revenue with the best AI tools for business.

Enterprise marketing automation tools help scale your business sustainably and let you overcome bottlenecks and pain points that come with scaling operations.

Struggling to come up with interesting email subject lines for your next campaign? Use one of these email subject line generators to skyrocket your open rates.

SEO should be a key part of your content marketing strategy if your goal is growth and revenue. Here are our best tips & tools to help you create SEO content.

Want to know which are the best content tools for your business? We share the top content marketing tools you need to get the most out of your content.

AI content generators are great for beating writers block and creating content that converts. Here are 9 of the best tools out there.

AI text-to-image AI text-to-image generators are a lot of fun. But here are 5 tools that are helping modern artists work smarter, and harder.

Creating a webinar from scratch may seem daunting, but with the right approach, your webinars can successfully educate and engage your audience.

An effective content plan can ensure consistency and quality in your content creation efforts. Here's what you need to know as you dive into content planning, including how to use AI.

Here are five brands whose content programs are leading the way in the new era of content marketing.

Customer marketing encourages repeat visits, enhances the customer experience, and fosters a sense of loyalty and exclusivity.

Learn how to use Google Analytics with our comprehensive guide. Get set up, learn key features, and tips to maximize your website's performance.

Here’s a look at the best Zapier integrations for automating and optimizing workflows for sales, content marketing, and recruitment departments across multiple

Learn how to use Google Sheets effectively with our comprehensive guide, packed with tips, tricks, and best practices for maximizing productivity.

A well-executed marketing campaign can elevate brand awareness, drive customer engagement, and ultimately boost sales.

See how Gitlab's Ashley Kramer’s top-down approach to AI implementation has made it possible to embrace the AI future.

Learn how AI copywriter tools transform content workflows and enable businesses to scale content creation with speed, quality, and brand consistency.

Discover how AI article writers transform content creation for marketing teams. Learn key features, best practices, and how to use Jasper agents to scale high-quality content production.

Here are 7 of the best Webflow integrations to help you improve product pages, generate reviews, auto-generate engaging website copy, and automate email marketi

AI marketing: the complete guide from Jasper's in-house marketing team. Build your AI marketing strategy with these tools and tips.

Let’s look at what content distribution is in 2024, and how can you get your content in front of the right people at the right time.

Learn how to build an effective content calendar that keeps your marketing team aligned, your campaigns on track, and your content strategy measurable. Plus, discover how to use Jasper's Content Calendar Agent to streamline the entire process.

Learn how to create effective content briefs that align teams, streamline production, and maintain brand consistency. Includes examples, templates, and a guide to using Jasper's Content Brief Agent.

Learn how to measure content marketing ROI with these essential tips, tools, and techniques to ensure your content strategy drives results.

Brochures may seem like relics of a different marketing age, but they still have relevance. Here’s how to write a brochure that sells your business (print or digital).

Do you have the right affiliate marketing tools in your arsenal to be successful? Find out as we cover 17 conversion-focused tools for 2021 and beyond!

Learn how to create a profitable affiliate marketing content strategy with tactics, content types, and best practices that drive conversions and build audience trust.

What are the best blogging tools? Check out our list of the top 15 for everything from strategy to distribution and for everyone from beginners to pro bloggers.

A guide to creating content optimized for SEO, GEO, and AEO, with actionable steps to increase visibility and brand consistency across search, answer, and generative engines.

Your company bio is one of the first opportunities you have to make a good impression. We share our tips on how to write a great one.

Is cornerstone content strategy worth trying to boost your brand awareness, site traffic, etc.? Learn what it is, its benefits, and how you can create it.

Learn how the AIDA marketing framework helps you create compelling content that converts.

Learn how to write a tagline that captures your brand's essence and resonates with your audience. This guide covers best practices and how to use Jasper to create memorable taglines.

Check out the best content creation tools for research, writing, optimization, editing, and even visual content creation. Learn how they can help you scale!

Learn how to write website copy that converts visitors into customers. Discover actionable tips and how AI agents can streamline your process.

Discover how social media content generators help marketing teams create engaging, on-brand posts faster. Learn best practices and how to scale social content with AI.

Running out of newsletter topics? Discover 20 content ideas—plus learn how to create engaging newsletters with Jasper's Newsletter Agent.

Learn strategies for repurposing content across channels to expand your audience, maintain publishing consistency, and maximize ROI without starting from scratch.

Discover the essential elements of press releases that capture journalist attention and secure media coverage for your brand.

Without the right influencer marketing tools, creating a strategy and tracking performance can be hard and time-consuming. Here are the top 12 tools to try!

Struggling to write how-to articles that generate traffic? Focus on helping your readers. This article breaks down how to write a good explainer article.

Learn how to write effective marketing emails with these 15 strategies. Discover best practices for subject lines, personalization, CTAs, and scaling email campaigns with Jasper.

Learn how to write compelling Facebook ad headlines that drive clicks and conversions. Discover 6 strategies for creating attention-grabbing ad copy that performs.

Video sales letters combine storytelling with strategic messaging to build trust and drive conversions. Learn how to create effective videos with recommended frameworks and AI-powered tools.

Whether you’re looking for a job or on the hunt for new employees, it’s important to optimize your LinkedIn profile. Here’s how you can do that.

Don't know what to post on LinkedIn to drive more engagement and generate leads? Find out in this post complete with examples and prompts to inspire you!

Learn how to create sales pages that convert with strategies, essential elements, and a step-by-step guide using Jasper's Landing Page Agent to streamline your process.

Learn how to craft effective sales introduction emails with templates, best practices, and step-by-step guidance for cold outreach and re-engagement campaigns.

Need help coming up with unique and attractive product names for your next launch? Check out the best product name generators mentioned in this post.

Content analysis tools can help both new and experienced marketers. Here are 8 top tools for analyzing content quality and performance, and boosting your ROI.

Learn how to craft compelling thought leadership articles and opinion pieces that establish credibility, spark conversation, and position your brand as an industry authority.

Check out 3 branding statement generators and see how they can help strengthen your personal or business brand. Plus, see examples of great brand statements.

Are you struggling to create video scripts faster? Read this article to learn more about Jasper’s AI script generator that helps you kickstart the process.

Social media automation tools help marketers save time and energy by automating repetitive tasks, boosting collaboration, and streamlining customer service.

Brainstorming new content ideas can be time-consuming. Content idea generators help speed up the brainstorming process and supercharge your content strategy.

Discover how to create compelling artwork titles using an art title generator. Learn best practices for naming your art and how Jasper Agents streamline the creative process.

Writing original content has never been easier. Learn about the best GPT tools you can use to automatically generate high-quality content.

Using Jasper’s blog idea generator as a brainstorming buddy will give you instant inspiration for your next blog post idea.

The ability to produce valuable content can make or break your company. Start off on the right foot with a stellar content production process.

Ebook writing software & tools streamline the writing, designing, formatting, & publishing processes. Here are the top 8 tools & software for creating ebooks.

15 tips for titling YouTube videos effectively. Discover techniques for creating compelling, search-optimized titles that drive clicks and views.

Looking for tools to take your copywriting to the next level? From AI content generators to editing apps, these 8 useful platforms can help.

Content marketing platforms boost organization, productivity, and collaboration. Here we’ll review the 15 best content marketing platforms for 2023.

Learn how to easily create high-performing Google Ads in minutes and maximize your ad spend with our free Google Ads generator.

Discover five proven storytelling templates that help marketers create compelling content. Learn how to craft engaging narratives and use Jasper agents to streamline your storytelling process.

Looking for a better AI chatbot? Here's your complete guide to ChatGPT alternatives for marketers.