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52% of participants in Drift's 2021 State of Marketing AI survey rated artificial intelligence as very or critically important to their marketing strategies. They reported outcomes such as:
- Accelerated revenue growth and better performance
- Less time spent on repetitive tasks
- Reduced costs and greater efficiency
You too can enjoy these benefits and more if you use artificial intelligence for marketing. For example, social media generators are built to speed up social media content creation and help you consistently create content that generates followers, engagement, leads, and more. But some tools do a better job than others.
In this blog, we go over how to use social media content generators as well as our picks for the best AI social media content generators on the market.
Elements of a High Engagement Social Media Post
Compelling Visuals
Eye-catching images or videos can grab the attention of your audience and encourage engagement. With AI powered platforms like Jasper's Image Suite you can easily create visually appealing posts that will help your brand stand out on social media.
Strong Messaging
Using the right words and tone in your posts is crucial for engaging with your audience. AI tools can analyze input data to determine the most effective messaging for specific audiences, helping you craft impactful posts that resonate with your followers.
Strong messaging leads to more social media engagement because it helps in effectively conveying your brand's message, values, and offerings to your target audience.
When your social media captions have compelling and resonant messaging, they are more likely to capture the attention of users, evoke emotions, and spark interest or action. By using the right words and tone, you can establish a connection with your followers, instill trust, and drive meaningful interactions.
This leads to increased engagement metrics including likes, comments, shares, and click-throughs, ultimately enhancing your brand's visibility and impact on social media.
Clear Call-to-Action
Include a clear and concise call-to-action (CTA) to prompt your followers to take the desired action.
A strong CTA is crucial in social media because it guides your audience on what action to take next after engaging with your content. Whether it's directing them to visit your website, sign up for a newsletter, make a purchase, or simply like and share your post, a clear and compelling CTA prompts users to act.
Without a well-defined CTA, your audience may not know what step to take, leading to missed opportunities for conversions and engagement.
Relevant Hashtags
Using relevant hashtags in social media posts is crucial for increasing post visibility and engaging a broader audience.
Hashtags categorize content, making it easier for users to discover posts related to their interests. Including popular and specific hashtags can expose your content to a wider audience beyond your current followers, potentially attracting new followers and increasing engagement.
When selecting hashtags, consider using a mix of trending and niche tags to reach a diverse audience. Research industry-specific hashtags and monitor trending topics to stay relevant and improve the discoverability of your posts.
Remember to limit the number of hashtags used to maintain readability and avoid coming across as spammy. By incorporating relevant hashtags strategically, you can significantly boost your social media presence and reach.
Interactive Content
Incorporate interactive elements like polls, quizzes, or questions to encourage interaction.
Interactive content is a powerful tool for improving engagement on social media platforms. By incorporating interactive elements, you are inviting your audience to actively participate and interact with your content. This engagement creates a two-way conversation, making your audience feel more involved and connected to your brand.
By consistently integrating interactive elements into your social media strategy, you can foster a sense of community among your audience and establish a unique brand identity that sets you apart from competitors.
Timely and Trending Topics
Stay up-to-date with current trends and timely events to keep your social media posts relevant and engaging. Being timely on social media is important because it shows your audience that you are aware of what is happening in the world and can provide valuable insights or perspectives. This also allows you to join relevant conversations and increase visibility for your brand.
Why You Should Use a Social Media Content Generator
Unlock creativity and overcome writer’s block
Social media content generators are invaluable tools that can help you overcome writer's block and unlock your creativity.
Instead of staring at a blank screen, these AI-powered tools provide inspiration and suggestions for your social media posts. By using a social media content generator, you can ensure that you consistently produce engaging content that resonates with your audience.
Whether you're struggling to come up with new ideas or looking to streamline your content creation process, these tools offer a practical solution to keep your social media presence fresh and dynamic.
Saves time in the writing process
AI software can help you save time by providing users with inspiration and suggestions for your posts.
Rather than wasting time throwing out random ideas, these tools offer quick concepts that can kickstart the creative process. It helps streamline the content creation process, allowing busy professionals to produce engaging posts efficiently.
Improve engagement on social media
Marketers should utilize social media content generators to enhance engagement because these tools assist in consistently producing compelling content that resonates with the audience.
Using social media content generators empowers marketers to maintain a fresh and dynamic online presence that drives higher levels of engagement on social platforms.
The Top 6 AI Social Media Content Generators
1. Jasper
Jasper, which has over 70,000 users and thousands of 5-star reviews, has quickly become one of the top content creation tools for social media and other forms of marketing. It consistently produces high-quality, natural, engaging content and copy.
Platforms supported
Jasper can create organic content and ad copy for many platforms. These include:
- Quora
- YouTube
Some of Jasper's templates are platform-specific. For example, the Photo Post Captions template works best as an Instagram caption generator.
The same goes for a template like Quora Answers.
However, other templates like Poll Questions & Multiple Choice Answers and Creative Story are multipurpose.
And besides templates, creating a new document from scratch in Jasper can also be helpful. For example, Mark McShane, Owner and Managing Director of Skills Training Group said: “I’ll open up a blank long-form document inside Jasper and paste dozens of social media posts into the document. When I press CTRL+J, Jasper considers the style and format of the social media copy inside the document and creates more social media posts.
If you're trying to create social media posts in bulk, this is the way to go. You just need to add examples of what you're looking for to a blank document and let Jasper work its magic.” Indeed, it's one of the top ways to automate your social media efforts.
Features
As mentioned, some of Jasper's functionalities include:
- 50+ templates for everything from engaging social media posts to high-converting sales copy
- Brand Voice, which allows you to define your tone and style by scanning a document, copy and pasted text or your website
- 30+ languages to make creating content for your target audience faster or even to help you reach a broader audience
- Integrations with Copyscape to check for plagiarism, Grammarly to check for spelling errors, and Surfer to optimize long-form content to rank in search results
- AI Image Suite with image-generation capabilities, editing, and more
Jasper also offers tons of resources via Jasper Jumpstart and their YouTube channel. And they aren't just to help you use Jasper better; many provide training on SEO writing, affiliate marketing, blogging, and more.
Pricing
Jasper’s Creator plan, which includes access to templates, starts at $39 per month. And the Professional plan starts at $59 per month. Plus, there’s a free 7-day trial for you to get your feet wet before purchasing a paid plan!
2. CopyAI
CopyAI has over 1 million users across the globe and over 90 content and copywriting tools.\
Platforms supported
As far as platform-specific tools go, CopyAI only generates content for:
- Instagram captions and product showcases
- YouTube description intros
However, it has several tools that work across platforms, such as Hook Generator, Video Call to Action, Relatable Experiences, and others. Not to mention tools for social media ads.
Features
CopyAI's features include:
- 90+ easy-to-use tools that require only a few pieces of seed information to generate various types of content, including for social media
- Templates for social media bios, special promo announcements, event promos, and more
- 25+ languages, including everything from Spanish and Italian to Chinese and Dutch
- Unlimited projects so that you can keep your content generations across various brands or marketing campaigns organized
Pricing
CopyAI has a free plan that includes 200 bonus credits, as well as a paid plan for $49 per month and unlimited credits. There's also an enterprise plan with custom pricing.
3. Ocoya
Ocoya is another fan favorite AI content creation tool. One reason is that it's more social media-focused than many alternatives.
Platforms supported
Ocoya has what it calls “building blocks” or templates for paid and organic social including:
- YouTube
While some platforms like Twitter have a template dedicated to them, building blocks like Engaging Social Posts and Social Media Post Captions are flexible. And there’s a bonus if you own or market an e-commerce store. You can import inventory from Shopify, WooCommerce, Amazon, eBay, or Etsy and create product promo posts for social media platforms of your choice.
Features
Ocoya’s features include:
- Short-form copy in 26 languages with a star and percentage rating system for each output so that you know you’re getting unique content
- God Mode, which is similar to Jasper's Boss Mode and allows users to tell the AI what to write
- A built-in social media scheduler to maintain a consistent presence (and analytics data so that you can keep tabs on how your content performs)
- Creator Studio for creating visual content such as images and video clips, and generating relevant hashtags and captions
Pricing
Ocoya’s lowest-tier plan starts at just $19 a month and is best for solo social media managers and small teams. Its other three paid plans range from $49 per month for small businesses to $199 per month for large organizations.
4. Peppertype
Peppertype is another popular option with over 30,000 users and tons of five-star reviews.
Platforms supported
Besides tools for social media ad copy, Peppertype can generate content for:
- Quora
- YouTube
The tools in its social media category include Engaging Social Posts, Social Media Post Captions, Engaging Questions, and Poll Question and Answers.
Features
Peppertype's features include:
- 30+ content templates, including several for social media marketing
- Collaboration, including adding team members, controlling access, and sharing results
- Results downloadable in case you want to save the AI's outputs outside of Peppertype
Pricing
Peppertype doesn’t have public pricing available at the time of writing this blog. Instead, they have an option to book a demo for enterprise organizations.
5. Rytr
Rytr, which has thousands of happy users and 5-star reviews, is one of the more affordable AI writing tools.
Platforms supported
Rytr's Post and Caption Ideas use case can generate content for just about any platform, including:
The Magic Command use case can also work, since it allows users to give the AI custom instructions.
Features
Rytr's features include:
- 30+ use cases, as well as the ability to create custom use cases
- 20+ tones to make sure all of your content stays on-brand
- A Chrome extension that makes it possible to create content on the go on Facebook, Twitter, LinkedIn, Instagram, and various other sites
Pricing
Like CopyAI, Rytr has a limited free plan. Its paid plans are $9 and $29 per month respectively.
6. Writecream
Writecream, while it doesn't have as big a user base as some other tools, is highly rated by hundreds of customers.
Platforms supported
Writecream can help you generate content for:
- Quora
Or, at least, those are the only three Writecream mentions by name in the content type descriptions. The Social Media Post Captions and Engaging Social Posts templates can work for other platforms like LinkedIn as well.
Features
Writecream's features include:
- 35+ content templates for long-form and short-form content and copy
- Custom use cases in case you're not getting the outputs you want from the available templates
- 75+ languages so that you can generate content in your preferred language or in multiple languages for different audiences
Pricing
Writecream has a limited free version, as well as an unlimited paid plan which costs $9 per month.
Social media content creation simplified
The best social media content generators are lifesavers, time-savers, and money-makers. They:
- Help you beat writer's block, making content idea generation and writing easier
- Shave time off the writing process, especially if you like to do batch content creation
- Get engagement and help you reach bigger content marketing goals like getting more leads
No wonder so many marketers and entrepreneurs are using tools like Jasper to make the most of their social media marketing efforts.
