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AI adoption in marketing is growing fast.
63
%
of marketers are already using genAI in their marketing and another 27% are evaluating genAI in the next 6 months.
There's huge potential, and we're already seeing early wins...
The top benefits of AI include:
Increased productivity
Improved marketing ROI
Increased job satisfaction
But half of marketers aren’t seeing the ROI
49
%
measure AI ROI
22
%
plan to in 2025
But most AI tools are not delivering against the promise
19
%
output quality
21
%
data privacy
Documented use cases
Workflow integration
Leadership buy-in use cases
Strong AI governance
Domain-specific adoption
...and more!
Harnessing the full potential of AI
Who we surveyed
CMO
13.8%
Demand Gen/Performance Mktg
18.1%
Content Marketing
11.7%
Field Marketing
6.3%
Comms & Social Media
9%
Product Marketing
20.3%
Marketing Operations
14.8%
Other - Marketing
5%
Brand & Creative
11.1%
CMO
Demand Gen/Performance Mktg
Content Marketing
Field Marketing
Comms & Social Media
Product Marketing
Marketing Operations
Other - Marketing
Brand & Creative
C-Level
15%
SVP
4.6%
VP
10.4%
Director
25%
Manager
41.7%
Ind. Cont.
3.3%
C-Level
SVP
VP
Director
Manager
Individual Cont
<25
23%
26-500
51%
501-1000
15%
>1000
11%
<25
26-500
501-1000
>1000
$50M - $100M
32.5%
$50M - $100M
26.3%
$250M - $1B
22.3%
$1B - $10B
10.6%
>$10B
8.3%
$50M - $100M
$100M - $250M
$250M - $1B
$1B - $10B
>$10B
Technology
21.1%
Pro Services
15.4%
Financial Services
15.4%
Retail/eCommerce
24.8%
Life Sciences
4%
Media & Comms
12.3%
Other
5.4%
Technology
Pro Services
Financial Services
Retail/eCommerce
Life Sciences
Media & Comms
Other
