Unlocking a New Era of Retail Marketing with Jasper

There's fierce competition brewing in the retail industry. Today’s retail marketing teams are stuck between a rock and a hard place. On the one hand, they are under pressure to deliver a higher volume of campaigns than ever before, but at the same time, they are challenged to create more personalized campaigns with higher ROI. On top of everything, they are constantly facing budget cuts.

The big question is: Can AI help transform retail marketing as we know it? 

Jasper's Angie Hottinger, Director of Product Marketing, and Kevin O’Dea, Senior Solutions Architect, discussed AI use cases for retail marketing and how leading retail brands drive AI success with Jasper.  

You can watch the full webinar here or check out the summary we provided below.

Challenges retail marketers face 

Retail is on the cusp of a major change. Previously, offering the right product at the right price might have been enough to win over customers. Today, a whirlwind of industry shifts forces retailers to rethink their strategies and adjust their approach. 

To adapt and stay relevant, retailers must overcome the most significant challenges: 

• Inability to meet customers where they are: According to Gartner, nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers.
• Inability to stand out: Retailers need help to stand out. Research shows that only 5% of brands are considered unique by consumers, which means they don’t distinguish brands. 
• Too much time spent on tactical execution: The average marketer spends almost a third of their time completing repetitive tasks.
• Perpetually underfunded and understaffed: Data from Gartner shows that 71% of CMOs believe they need more budget to execute their strategy fully.

The AI Promise 

The rise of AI has catalyzed a major transformation right before our eyes—and yet it seems it’s just a preview of what’s to come. AI promises to solve some of the most burning retail marketing challenges, including: 

• Delivering personalization at scale
• Focusing on creativity and brand-building
• Increasing ROI and effectiveness
• Doing more with less 

Numbers show that marketing leaders are aware of the transformational role of AI, and they want to jump on the bandwagon. According to Boston Consulting Group, three out of five CMOs plan to invest at least $10 million annually in AI and GenAI initiatives over the next three years.

However, marketers are witnessing an AI impact gap. The inability to scale across multiple outputs and formats and the disconnect from marketing systems and processes are the biggest roadblocks to the mass adoption of AI. Moreover, the inaccurate and low-quality outputs they receive and the disconnect from KPIs and OKRs expand the gap between expectations and AI reality. 

The good news is that things started to change with the emergence of purpose-built AI for marketing with use cases that bring tangible results. 

AI Use Cases for Retail Marketing: How Can AI Transform Retail Marketing 

AI-powered experiences will become the backbone of retail, helping businesses meet their customers’ needs. A few companies are already fundamentally rethinking their marketing strategies, incorporating AI use cases to help them be more efficient while introducing delightful customer experiences. Let’s look at some of the AI use cases for retail marketing and how you can incorporate them into your business: 

• Create product copy at scale: One of the biggest hurdles for retailers is creating product copies, especially when they have a broad product portfolio. Here’s where AI can help. Adidas used Jasper to help with its product pages. They started with 150 shoe models and wanted to test AI technologies and how they could speed up the product copy creation process. As a result, Adidas witnessed a reduction in the time required to create content across different teams. 
• Target abandoned carts with advanced personalization at scale: When you market to everyone, you market to no one. Customers have very specific needs and unique tastes. While personalization at scale was almost impossible in the past, today, you can target customers with different ad visuals based on their location and create emotional reactions.  
• Adjust visuals for seasonality: Creating new campaign visuals every season is time-consuming and daunting. With AI, images are no longer a bottleneck for launching new products or adapting to seasonality. You can quickly personalize visuals by removing and updating backgrounds in bulk, editing for polish and placement, or reimagining entirely.
• Create international campaigns with AI translation: Campaign localization is crucial for retailers that want to create promotions that resonate with local cultural nuances, language, and consumer preferences, ultimately driving engagement and sales in diverse markets. Now, you can compose high-quality blog articles and social media posts in any language with Jasper. Give your team the only AI assistant to write creative copy that converts in over 30 languages.
• Create SEO blog posts to boost organic search traffic: SEO blogging remains one of the key strategies for enhancing online presence. There’s no doubt that SEO is crucial in improving website visibility on search engines and driving organic traffic. The challenge is finding the time and resources to scale the production of SEO content. What’s the role of AI? Tools like Jasper can help you create SEO content at scale to increase your organic search traffic. 
• A/B test performance: Marketing is half art, half science. That’s why you need data to make informed decisions. Testing is the only way to define what product copy or visual works best. Tools like Jasper AI can help with A/B testing of product copies and visuals by quickly generating multiple variations of product descriptions, headlines, and creative content, allowing retailers to test and compare different versions for effectiveness in real time.

How Leading Retail Brands are Driving AI Success With Jasper

In the past, consumer value expectations were centered on three variables: cost, choice, and convenience. Things have changed. With convenience already a baseline shopping expectation, retailers must compete by offering a delightful customer experience. 

Enter Jasper — a purpose-built AI that helps retail marketers launch better, more personalized campaigns – faster. From increased brand engagement and personalized shopping experience to data-driven optimizations and effective marketing campaign development, with Jasper, you can increase marketing velocity and impact.

Leading retail brands like Adidas, Ulta, and Wayfair supercharge their retail campaigns with Jasper. Now, you’re probably wondering what makes Jasper the perfect solution for retail brands. Here are some of the key benefits of using Jasper: 

• Purpose-built generative AI tool for marketers: Unlike other AI tools, Jasper is built with marketing use cases in mind. As such, it can help you elevate your campaign impact with AI workflows built for retail.
• Stay on-brand: Jasper Brand Voice combines the power of AI with your brand’s unique tone and style so you can create content that’s always on-brand.
• Create stunning, on-brand visuals in seconds: Everyone in retail knows—creating visuals at scale is a Sisyphean task. Now, you can launch products and campaigns faster and deliver personalized visual content using the Jasper AI Image Suite.
• Diversify content at lower costs: Content creation is time-consuming and costly. With Jasper, you can diversify your content without spending thousands of dollars on agencies and content creation. 
• Localize international campaigns: If you’re competing in multiple markets, you already know the importance of campaign localization. Thanks to Jasper’s built-in translation capabilities, you can localize your campaigns without the hustle. 
• Create content at scale for different touchpoints: We live in a content driven world. The pace at which we consume content has increased rapidly. That’s why content velocity has ever been more important for retailers. With Jasper, you can create content for different touchpoints, including website, email, social media, blog, and third-party marketplaces, at scale and without breaking the bank. 
• Focus on the output - While there are plenty of AI tools available, Jasper stands out as purpose-built for marketing. In other words, SEO best practices are already baked into the output, so instead of thinking about the best prompt to get the expected results, you can focus on the output. 

Change, while sometimes daunting, brings opportunities for any retailer brave enough to move ahead of the wave.

We’ve just scratched the surface of the potential AI holds to transform retail marketing. But one thing is clear: retailers must continually evolve, experiment, and learn, revisiting their positioning and capabilities to stay relevant in the years to come.

Ready to transform your retail marketing with Jasper? Start today.