How to Use a Blog Idea Generator to Speed Up Brainstorming

Establishing thought leadership through long-form content. Providing value. Generating leads. The role of a content creator is tough, especially when you have to come up with a stream of ideas to attract your audience. 

Fortunately, you don’t have to do it all on your own. AI-powered blog idea generators can get your creative juices flowing.

Continue reading to learn how AI can get you out of creative ruts.

What is a blog idea generator?

A blog idea generator, like Jasper, is an AI text generator that uses complex algorithms and language models like GPT-3 and GPT-4 to generate new content based on your text input. 

Once you insert your text input (e.g., topic, keyword, tone) the blog idea generator scans the internet for relevant topics to use as a resource to write your prompt. In this case, a list of blog topics related to your industry and keywords.

For example, when you type in information about your company, product, and audience, it comes up with related ideas for you to write about.’

Why you should use a blog idea generator

Busy marketers should consider using a blog idea generator for 4 primary reasons:

1. Efficiency: It saves time and effort by automating the brainstorming process. Instead of spending hours trying to come up with fresh and engaging content ideas, a blog idea generator can quickly provide relevant topics based on the input provided. This efficiency allows marketers to focus more on crafting the content itself rather than struggling with idea generation.
2. Beating Writer’s Block: A blog idea generator can help marketers overcome creative blocks. By leveraging AI technology and advanced language models, such as GPT-3 and GPT-4, the generator can spark new ideas and inspire creativity, ultimately leading to a more diverse range of topics to explore and write about. These AI tools can streamline content creation processes and enhance the quality and variety of blog content produced.
3. Increases Consistency: Consistent posting is key to maintaining a loyal audience. A blog idea generator helps in maintaining a steady flow of content by offering a continuous stream of fresh ideas.
4. Expands Topic Diversity: With a wide range of suggestions, a blog idea generator encourages marketers to explore diverse subjects and niches, allowing for a more comprehensive and inclusive content strategy.

How to generate blog post ideas with Jasper

1. Create a new Document in Jasper and click on View All Templates

2. Click on the link at the bottom to navigate to Jasper’s older template library.

3. Search for the Blog Post Ideas template and select it.

4. Input your Company Name, a description of what products or services you offer, your target audience and some examples of blog posts you’ve already created.

5. Click on “Generate content” as many times as you wish to create a list of blog post ideas!

Here’s a few more blog topic ideas generated with this Jasper template:

• 5 Essential Commands Every New Dog Owner Should Teach Their Pup
• 7 Common Dog Training Mistakes New Owners Make and How to Avoid Them
• 10 Essential Training Tips for New Dog Owners - A Beginner's Guide
•  Transform Your Dog's Behavior in 30 Days - The Ultimate Paw's Dog Training Guide

How to improve your blog ideas

The more information and examples you give your AI blog idea generator, the better it is at generating ideas.

Here are some ways you can dig deeper to get better results:

Understand your audience 

Before you brainstorm blog post ideas, consider your target audience. Who are they? What are their needs? What kind of content resonates with them?

If you’re not sure what your audience wants, ask them. There are several tools out there that can deliver insights about your readers.

For example, SparkToro shows who your audience follows, what topics they talk about, and which publications they read.

Then there’s Hotjar, which offers tools to monitor how your website visitors engage with your content. Do they spend more time on certain blog posts? What made them read one article over another? You can also ask them using Hotjar’s on-site feedback widget.

Once you have a better understanding of your audience, come up with a list of topics to help your AI blog idea generator produce more relevant concepts.

Perform competitor analysis

You should also monitor what your competitors are doing. After all, they may have tapped into some valuable insights that are relevant to your audience.

Look at their blog titles, post topics, and content structure. See which titles do well (what subjects come up often?) and which topics have more engagement (which posts have the most social shares and comments?).

Then, use this data to inspire your own ideas.

Use Google Trends

Do you want to know what people are actively searching for today? Check out Google Trends. In 2021, the NBA and stimulus checks were among the top searched-for topics, while searches for COVID vaccine centers showed peaks during certain key periods. 

But you can find more than seasonal trending topics. Type in keywords for your product or industry, and you’ll see if they’re popular or if there are other relevant search terms that you should use instead.

Then type what you find into your AI blog idea generator to see what it conjures up. Expand on these ideas or go off on a completely different tangent—you have complete creative control!

Use Exploding Topics

Exploding Topics is a handy suite that surfaces rising trends in search before they reach peak popularity. You can see topics that are exploding in popularity from their homepage or sort by specific categories to narrow things down to your niche.

While the web-based platform is free to use, the premium version gives you quite a bit of functionality that’s easily worth the $39 per month for their Entrepreneur plan.

You can sort by more recent trends to better take advantage of the platform, allowing you to rank on search engines for topics before competitors. You can also use their built-in search function with a Pro plan, which lets you dive deeper into your niche rather than the general categories as seen in the screenshot above.

Figure out the tone for your blog 

You know what to write for your audience. Now you have to capture their attention so they’ll read it. 

The tone you use in your blog titles matters. For instance, if humor appeals to your audience, then creating funny titles will earn their clicks.

Read the posts they interact with to see if there’s a pattern in the tone of those blogs. For instance, if they read a lot of buzz-worthy content, then shocking headlines will draw them in. (Just be sure to avoid clickbait.)

Once you know the tone you’re going for, insert this into Jasper’s template, and it will come up with title ideas to match it.

Use Jasper’s Brand Voice feature

While it’s possible to gauge the tone and style for your blog by reading existing blog articles, it can be done much easier using Jasper’s Brand Voice feature.

Using Brand Voice is simple: first you need to choose your source content. You can upload a document, copy and paste text or just let Jasper scan an entire website to figure out your tone and style.

It’ll scan the content you specify and figure out exactly what makes your voice unique, allowing you to create consistency across all the content you create (not just blog ideas).

Input the right keywords

Yes, keywords matter, especially for your blog post titles. If you’re using your AI blog idea generator to come up with topics, then include target keywords in your version of the title.

If you’re coming up short on topics, then use competitors’ titles as examples to help Jasper come up with alternatives.

The more specific you can be, the better. For example, if you have an electronics repair business, entering the keyword “iPhone 14 Pro cracked screen repair” into Jasper’s blog idea generator will give you better blog results than simply adding in “electronic repair” or “iPhone repair”.

The goal is to feed Jasper the right information so it can offer creative titles. Then optimize them with your keywords.

Refine blog titles

Coming up with the perfect headline is tricky, but it’s the most essential part of an article. The headline determines whether the right people will read it.

Jasper’s Perfect Headline template can help you with this. This template is a blog title generator that creates clickable, catchy blog titles from a few nouns. Depending on the customer avatar and tone of voice you select, Jasper creates blog titles that create curiosity while using your primary keyword.

Using our same example for the payroll software company, here’s what the input looks like:

And here’s the output:

Ideal blog title formats

Here are some examples of blog title formats that work best for content creation: 

• Listicle: “14 Ways You Can Use AI for Your Blog”
• How-to: “How to Write Better Blog Titles in 2022”
• Question: “Do AI Blog Idea Generators Really Work?”
• Problem-Solution: “Optimizing Your Blog Posts: Fix What You’re Doing Wrong”

Incorporating numbers and positive terminology such as "grow," "boost," or "increase" can significantly enhance the appeal of a title, making it more engaging and compelling to the audience. This strategy not only grabs attention but also conveys a sense of progress and improvement, which can be particularly effective in drawing readers in.

Use any of these elements to elevate the quality of your Jasper titles, improving the click through rates on social media and on search engines.

Tips for creating content with a blog idea generator

A great content strategy isn’t about how much content you can produce, but how you can deliver the best quality in every piece of content you publish—even if it means reducing your monthly cadence. The idea is to keep your readers coming back and engaging with your brand.

So here are a few ideas for developing blog content your audience will want to read:

Ask your audience what they want 

When in doubt, just ask! If you have an engaging audience or community that interacts with your posts, ask them what they want to read or learn more about. This can build trust and give you new insights. 

Then you can use these insights to create content using Jasper’s social media templates.

Analyze old content

Dive into your Google Analytics and Google Search Console to see which blog posts are doing well—and which aren’t. This will shine a light on the topics you should focus on and those that might be better left alone.

But don’t turn your back on a low-performing post before you see why it’s struggling. Maybe it’s not the topic at all, but the way it’s presented. The content might be too thin to rank high, or it might not have enough helpful information to keep readers engaged.

Use analytics to decide what will perform best, and narrow down your list of topics. Then feed them into Jasper to get more ideas.

Optimize posts for search engine rankings 

SEO performance is essential in marketing content. It’s what stands between your content ranking high in search engines and never being read by anyone. 

With Jasper’s SurferSEO collaboration, you have more tools to help you write better content that ranks on page one of search engines. 

Jasper also identifies competitors in Google with content similar to yours to identify relevant topics and keywords to include in its generated text.

If you want to maximize the reach of your content and make sure it’s seen by the right people, use these tools to get as close as you can to a perfect score without being spammy.

Get instant inspiration with Jasper’s blog idea generator 

A content marketing strategy can be many things, but a shot in the dark isn’t one of them.

By conducting competitor research and taking help from writing assistants like Jasper, you can speed up your workflow. From idea generation to SEO optimization, a blog idea generator may be the best investment you make for your business.

With Jasper's templates and user-friendly interface, you can get started generating blog ideas in minutes.

Need to generate blog headers, instead? Try our Blog Header Image Generator.