AI has fundamentally rewritten the marketing playbooks. From content creation and advanced customer segmentation to automating tasks and personalizing the customer journey, AI is gaining steam with use cases that redefine modern marketing.
Using AI workflows, marketers can finally automate repetitive tasks and focus on the more strategic and creative aspects of the business.
But what are AI workflows, why do they matter, and how can you accelerate key marketing processes? We’ll answer these questions and more.
What Are AI Workflows?
AI workflows are automated processes that leverage artificial intelligence to perform different tasks. These workflows typically involve a series of steps where AI tools handle repetitive tasks like content creation, customer segmentation, process optimization, or data analysis.
The benefit is twofold: on the one hand, it helps marketers speed up processes and get more done in less time, and on the other hand, it eliminates human errors, allowing them to scale different aspects of marketing.
Why Do Marketers Need AI Workflows?
If you’re not under constant pressure to do more with less, do you even work in marketing? Well, the good news is AI workflows can help remove the burden off your shoulders by automating tasks, improving efficiency, and making marketing efforts smarter. So, why exactly do marketers need AI workflows? Let’s break it down:
- Automate repetitive tasks and increase efficiency: AI can handle mundane, repetitive tasks like data entry and scheduling, freeing up time for you to focus on high-impact activities.
- Deliver tailored content and personalized experiences at scale: With AI, you can create hyper-personalized content for individual customers at a scale that was previously impossible.
- Optimize marketing campaigns across multiple channels: AI tools help you manage and optimize campaigns across social media, email, search, and more, ensuring your messaging is consistent and effective everywhere.
- Speed up content creation for different touchpoints: AI can quickly generate content tailored to different formats—whether it’s blog posts, emails, or social media—accelerating your content production pipeline.
- Analyze large datasets to identify key audience segments: AI excels at sifting through vast amounts of data to uncover trends and insights, helping you precisely target the right audience.
- Monitor and adjust campaigns in real-time: AI-powered tools can track campaign performance in real-time and make automatic adjustments to optimize results, ensuring you stay on top of your marketing goals.
- Boost productivity by focusing on more strategic and creative tasks: By automating repetitive work, AI allows you to shift your focus to strategy and creativity—areas where your ingenuity and innovation can shine.
9 Ways Marketers Can Use Automated AI Workflows
Let’s be real—marketing nowadays can feel overwhelming. You’re juggling a million things at once.. That’s where automated AI workflows come in. With the power of AI, you can streamline processes, boost productivity, and gain the edge you need to crush it. Check out these nine ways AI workflows can make your marketing efforts more effective.
1. Automate blog content creation
The demand for content is at an all-time high. You’ve got blog posts, social media updates, SEO articles, video scripts—you name it. It’s a constant scramble to keep the content flowing across every channel and touchpoint. Using AI tools such as Jasper can help you whip up a detailed blog outline, cutting down the content creation process.
The best part is that you can automate the whole process with AI workflows. For example, you can set up an integration that lets Jasper create outlines based on a new project in Asana and then send them straight to a Google Doc so you can start writing.
2. Scale ABM marketing campaigns with AI workflows
With AI workflows, you can transform a prospect’s account information from HubSpot or Salesforce into a comprehensive account-based marketing (ABM) plan. Instead of manually sifting through data and creating tailored strategies for each account, AI can automatically analyze the details and generate personalized marketing plans or even industry-specific campaigns that hit the mark.
AI can also summarize insights from new customer interactions in HubSpot or Salesforce, pulling out key trends and actionable data in real-time. This means you get the intelligence you need to refine your strategy, engage more effectively, and drive results without the heavy lifting.
3. Create campaign visuals at scale
Creating campaign visuals is one of marketers’ biggest hurdles. If you’ve ever been through the process of updating product page visuals for different seasons, you know how cumbersome that can be. Can you imagine how easy it would be to adjust visuals for seasonality with just a few clicks? No expensive photoshoots and endless photo retouching. That’s finally possible with AI.
You can launch products and campaigns faster by implementing AI-driven workflows to transform thousands of images in seconds. With Jasper AI Image Suite, you can personalize visuals by removing and updating backgrounds, upscaling images, or removing text in bulk.
4. Automate content distribution on social media
Managing social media content across multiple platforms feels like a Sisyphean task. You’ve got posts to schedule, timing to optimize, and content that needs to be personalized for each platform’s audience—and if you’re doing it all manually, well, good luck.
With automation tools, you can easily schedule posts, ensuring that content goes out at the best times for maximum engagement. AI also helps optimize the timing, so you don’t have to guess when your audience is most active. Moreover, AI can tailor content for each platform’s unique vibe and audience, ensuring that a post on Instagram doesn’t look like it’s been copied and pasted from LinkedIn. The result? A more efficient, strategic, and less stressful content distribution process that hits the right audience at the right time.
5. Localize international campaigns
If you’re targeting different markets, you are aware of the importance of localization. And you’re also aware of how time-consuming it is. With AI, you can forget the headaches of manually translating content or figuring out what will resonate in a completely different culture.
AI can automate language translation, adjust messaging for local nuances, and even optimize content to fit the preferences of specific regions. With Jasper’s built-in translation capabilities, you can localize campaigns and compose high-quality blog articles and social media posts in any language. The best part? AI ensures consistency across all your campaigns, allowing you to launch campaigns that feel personal and relevant in every market.
6. Create new product listings in Shopify
Another AI workflow use case that can make your life easier is creating new product listings in Shopify. This is especially important for businesses with large product portfolios. Have you ever tried pulling info from multiple sources and trying to make everything SEO-friendly while sticking to brand guidelines? If so, you know the hurdles all too well.
With AI, you can effortlessly pull information from product catalogs, supplier feeds, or inventory databases. And if you’re using a tool such as Jasper, which is purpose-built for marketing, you don’t need to worry about product descriptions, titles, and tags that are optimized for search engines and aligned with brand guidelines.
7. Promote new Shopify listings on social media
AI workflows can automatically push new product listings to social media platforms. Gone are the days of manually posting each product update—AI takes care of scheduling, ensuring your listings are pushed live at the most optimal times for engagement.
Moreover, AI can also generate promotional copy that captures attention, craft images that make your product pop, and even create video snippets that draw your audience in. All of this is done with a level of consistency and personalization that ensures your brand’s voice shines across every channel.
8. Turn a team Zoom call into a new Notion page
Team Zoom calls are often a whirlwind of ideas, action items, and half-finished thoughts that can easily slip through the cracks. Here’s where AI workflows come in handy. AI can transcribe and analyze your Zoom meetings in real time, automatically turning all those spoken words into actionable content.
AI can also summarize the discussion points, highlight the action items, and even list follow-up tasks with deadlines, ensuring that nothing is overlooked. Once the meeting’s done, you don’t have to waste time drafting up detailed notes. Instead, you can set up an AI workflow that automatically creates a Notion page for you, packed with all the key takeaways.
9. Turn a buyer persona template in Typeform into a content guideline
Building accurate buyer personas and then turning those personas into usable content strategies can feel daunting. But with AI, you can automate the whole process. Setting an AI workflow can help you pull in data collected from your Typeform survey, analyze the insights, and transform them into actionable content guidelines.
This means you’re not just guessing what your personas want or need—you’ve got clear, data-backed direction on everything from tone to topics, ensuring that every piece of content hits the right note.
AI Workflows: Do More With Less
There you have it—9 ways to use AI workflows to automate repetitive tasks and fuel your marketing efforts.
Here’s the thing: whether you’re curious to learn more about AI or you’re still on the fence, the truth is that you can either be an early adopter or risk falling behind your competition.
Jasper powers your tasks across platforms, simplifying and streamlining your entire marketing process. Ready to take the plunge into AI-powered content creation? Find out how Jasper can help.
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