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Marketing IQ
Marketing Intelligence, built-in
Power your content with AI that knows what converts. Marketing IQ is the intelligent AI layer designed for marketers, trained on marketing, and configurable to work like your smartest teammate.
Marketing Best Practices
Built on what the best marketers know
Jasper is fine-tuned with proven marketing best practices, so whether you're writing a blog post, subject line, or full campaign, every output is optimized for quality, accuracy, and performance from the start.
Multimodal Knowledge
A translation layer that helps LLMs speak the language of your business
Jasper extracts insights from your content and knowledge sources—across text, data, video, audio, and images—and translates them into precise AI inputs, optimizing outputs across any format. It’s how Jasper helps general-purpose LLMs speak the language of your brand and your business.
Audiences
Tailor every message to the right audience—without losing your voice
From niche communities to global markets, different audiences require different approaches. With Audiences in Jasper, you can build context for each group that Jasper references to transform outputs—so your content feels personal, relevant, and still unmistakably you.
