When it comes to social media marketing, there’s no slowing down. Today, 71% of Gen Z users rely on social media to discover new products. With over 5 billion people on social media, these networks are valuable channels to drive brand awareness, customer engagement, and revenue.
But creating social media content that is both consistent and engaging can be challenging.
With social media automation tools, you can streamline content creation and simplify your social media management. Here, we’ll explore 10 automation tools to accelerate your social media strategy in 2024.
What are social media automation tools?
Marketers use social media automation platforms to create, publish, and analyze social media content. With these tools, you can automate repetitive tasks, improve customer service, and gain better access to data.
Here are some of the features you will find in a social media automation platform:
Content curation
Through automation software, content curation becomes a more efficient and effective process. Tools like Sprout Social can scour the internet for relevant and trending content based on specified keywords or topics, saving you precious time and effort in researching and identifying valuable content to share with your audience.
Social media automation tools can help you schedule curated content to be shared at optimal times, ensuring consistent and timely delivery to your audience. This can lead to not only engagement but drive traffic that converts to your website.
Calendar management
Automation tools make marketing easier by streamlining the process of content curation and distribution.
Marketers can easily find and share relevant content with their audience without spending excessive time on manual research. Scheduling posts in advance ensures a consistent and timely delivery to followers, increasing engagement and driving traffic to the website.
With calendar management features, users can plan their social media strategy effectively, ensuring that content is shared at optimal times for maximum impact.
Client management
Social media automation platforms play a crucial role in client management by enhancing communication and efficiency.
By automating repetitive tasks such as posting updates, responding to messages, and tracking client interactions, businesses can focus on building stronger relationships with their clients.
These tools also provide valuable insights into client behavior and preferences, allowing for more personalized communication and targeted marketing strategies.
Collaboration tools
Social media automation tools frequently incorporate collaboration features that streamline cross-team collaboration. For example, this could help the marketing department align with sales or graphic design teams.
These tools enable team members to work together seamlessly by providing a centralized platform for communication, content sharing, and task assignment. With features like shared calendars, collaborative workspaces, and real-time messaging, team members can coordinate efforts more efficiently, share ideas effortlessly, and ensure everyone is on the same page.
Automated customer service
Social media automation tools play a crucial role in automating customer service tasks by offering efficient and timely responses to customer inquiries. These tools can be programmed to provide instant replies to common queries, manage customer interactions, and even escalate complex issues to human agents when necessary.
By leveraging chatbots and automated messaging systems, businesses can ensure round-the-clock availability and enhance customer satisfaction.
Analytics and reporting
Analytics and reporting features in social media automation platforms are crucial for businesses to track the performance of their social media campaigns effectively.
By analyzing data such as engagement rates, click-through rates, and audience demographics, companies can gain valuable insights into what content resonates with their target audience.
This information allows businesses to make data-driven decisions, optimize their strategies, and ultimately improve their bottom line.
Reporting features also help in monitoring key performance indicators (KPIs), measuring the success of campaigns, and demonstrating the impact of social media efforts to stakeholders.
10 Must-have social media automation tools for 2024
With all the social media automation tools available today, choosing the right one depends on your business needs. Factors to consider include the number of social media accounts you manage, your reporting needs, the size of your team, and your budget.
Let’s take a closer look at the 10 most popular tools to automate your social media marketing:
1. Jasper
Jasper is an AI content writing assistant that helps marketers save time and beat writer’s block. With over 50 templates, Jasper can assist with all your content needs.
Social media templates—such as the TikTok Video Captions template, the YouTube Video Scripts template, and the Tweet Machine template—make it easy to generate engaging social media content. And Jasper’s AI Image Suite helps you create the perfect image to complement your message.
Top features:
- More than 50 templates for all your content creation needs
- Jasper Chrome extension allows you to create content directly in your favorite social media platform
- Inputs for intended audience and tone of voice to ensure your message resonates with your customer
- Complementary image creation for all your posts with Jasper Art
Pros:
- AI brainstorming partner helps you create months of social media content in minutes
- Collaboration with team members and real-time updates
- Ability to generate content in 26 languages
- Access to an extensive resource library, live training, and a private Facebook group
Cons:
- Content outputs may require review and editing
- No free plan, although there is a free 7 day trial
Pricing: 7-Day free trial is available. The Creator plan starts at $39/month and the Professional plan is $59/month. Jasper Art is included in the Pro plan.
2. SocialPilot
Source: SocialPilot
SocialPilot is a social media management tool created to help small businesses and agencies grow on social. The platform has since grown to enable business of all sizes streamline their social media strategies. SocialPilot makes it easy to automate tasks and collaborate with team members or clients.
Top features:
- Schedule and publish posts with the Social Calendar feature
- Ability to schedule up to 500 posts with a single upload
- Social Inbox feature for managing comments and direct messages in one place
- Robust analytics and reporting features
- White label reports can be customized with company branding (White Label plan only)
Pros:
- Supports all major social media platforms, including TikTok
- Easy collaboration with team members
- Ability to assign specific tasks to team members and automate checklists
Cons:
- Platform doesn’t include a Best Time to Post feature
- Users can’t automate responses to customer service requests
Pricing: The Professional plan is $30 per month for one user. Small Team is $50 per month for three users. Agency is $100 per month for six users. White Label is $200 per month for unlimited users.
3. ContentStudio
Source: Content Studio
ContentStudio empowers marketers, small businesses, and agencies to centralize their social media marketing efforts.
Top features:
- Best Time to Post feature ensures you share content at the right time
- Social inbox makes it easy to manage customer service inquiries
- Ability to set dynamic rules for auto responses or leave notes as action items
- Comprehensive analytics and reporting features, with ability to benchmark KPIs against competitors
- Pre-scheduling of reports to send to your team and clients
- Trending content feature for searching and sharing top-performing content in your industry
Pros:
- Collaboration tools (such as approval workflows) are ideal for large teams
- Seamless integration with your existing tech stack, including Shopify, Canva, and Feedly integrations
Cons:
- Some functional limitations in the mobile app
- Platform doesn’t support TikTok or Pinterest
- Pricing plans can be confusing
Pricing: 14-Day free trial available. The Starter plan is $25 per month for one user. Pro is $49 per month for two users. Agency is $99 per month for five users.
4. Hootsuite
Source: Hootsuite
Started in 2008, Hootsuite was the world’s first social media management platform. Today, more than 18 million users rely on the platform to centralize their social media marketing efforts.
Top features:
- Schedule, publish, and manage campaigns across platforms
- Manage all customer inquiries and comments in one place with Social Customer Care
- Support social selling with new Social Commerce feature (through recently acquired AI customer messaging platform HeyDay, which helps brands sell products on social media)
Pros:
- Supports over 20 social media platforms
- Makes it easy to automate your workflows with more than 150 integrations
- Enhanced reporting features with real-time insights
Cons:
- Platform can be pricey for small businesses and agencies
- Requires a longer learning curve
Pricing: 30-Day free trial available. The Professional plan starts at $49 per month for one user. Team is $249 per month for three users. Business is $739 per month for five users. Enterprise pricing is also available.
5. Sprout Social
Source: Sprout Social
Sprout Social makes managing and growing your social channels easy, with tools for scheduling, tracking industry trends, and interacting with customers. The platform also helps turn your employees into brand ambassadors.
Top features:
- Listening feature enables users to keep track of industry trends, access audience insights, and identify relevant influencers
- Users can create automated chatbots to respond to customer inquiries
- Employee Advocacy feature puts all your shareable content in one place
- Pre-approved message ideas to share on LinkedIn or Twitter
Pros:
- Content creation and publishing tools simplify collaboration and streamline approval processes
- Smart Inbox organizes all incoming customer service messages in one dashboard
- Robust reporting features for analyzing and refining your social strategy
Cons:
- Availability of features varies by social media network
- More expensive pricing than other options
Pricing: The Standard plan starts at $249 per month. Professional is $399 per month. Advanced is $499 per month.
6. Buffer
Source: Buffer
Buffer is an all-in-one social media platform that supports small businesses. The tool highlights best practices to help make your content stand out.
Top features:
- Smart alerts prioritize questions and comments with negative tones
- “Link in bio”–type landing page combines all your links in one place
Pros:
- Supports all major platforms
- Feedback and approval tools for easy collaboration
- Free plan with basic scheduling and publishing tools and landing page
Cons:
- Limited reporting features for TikTok
Pricing: Free plan available. Essentials is $5 per month per channel. Team is $10 per month per channel. Agency is $100 per month for 10 channels.
7. Crowdfire
Source: Crowdfire
Crowdfire simplifies social media management. With over 19 million users, the tool aims to help individuals and businesses grow their reach on social media.
Top features:
- Post at Best Time feature helps you reach your audience at the right time
- Queue meter helps you determine how many posts to publish in a week
- Image recommendations reduce time spent searching for stock images
- Mentions feature allows you to track mentions and comments for quick replies
Pros:
- Schedule and publish your content with ease
- Create custom reports and compare competitors’ performance
- Mobile app makes it easy to manage your social networks on the go
- Free version available
Cons:
- Setup can be time-consuming
- Interface can be busy
Pricing: Free plan available. The Plus plan is $9.99 per month. Premium is $49.99 per month. VIP is $99.99 per month.
8. Loomly
Source: Loomly
Loomly is a social media automation platform that makes it easy to simplify your workflow and improve collaboration.
Top features:
- Post Ideas feature supports brainstorming and content creation
- Content library helps marketers manage all their assets in one place
- Ads Manager enables marketers to create and manage Facebook and Instagram ad campaigns
Pros:
- Collaboration is easy with approval workflows, commenting features, and automated updates via email, Slack, and Microsoft Teams
- Recommendations support social media best practices
- Includes hashtag manager
Cons:
- Platform separates customer comments and messages by social media network
- Mobile app has limited functionality
- Users must manually post when tagging personal profiles on Instagram
Pricing: The Base plan starts at $35 per month for two users. Standard is $79 per month for six users. Advanced is $172 per month for 14 users. Premium is $359 per month for 30 users. Enterprise pricing is also available.
9. Missinglettr
Source: Missinglettr
Missinglettr is an all-in-one social media platform. While the platform offers standard social media management features, what sets it apart are its drip campaigns. The platform uses AI to detect valuable quotes and images from blog posts to create pre-written social posts.
Top features:
- Intelligent posting time analytics ensure you post when your audience is most active
- Automated drip campaigns mean you never run out of content
- Calendar feature lets you oversee all your social content so you don’t overwhelm your audience
Pros:
- Affordable
- Ideal for bloggers who want to increase their social media presence
- Easy-to-use dashboard simplifies reporting and analytics
Cons:
- Platform does not support Pinterest or TikTok
- Drip campaigns often use repetitive captions and images—users must review all AI-generated content
Pricing: Free trial available. The Starter plan is $9 per month. Solo is $19 per month. Pro is $59 per month.
10. Pictory
Source: Pictory
Pictory is an AI-assisted video editor. The tool makes it easy to create shareable clips from Zoom calls, webinars, video scripts, or blogs.
Top features:
- Video editor allows you to create a whole month of short video content from just one video, Zoom call, or webinar
- Start from Text feature generates short-form videos using a video script or blog post
- Users can record voice-overs or use an AI narrator
- One-click removal of filler words and phrases
Pros:
- Easily create and share videos on all social media platforms
- Ability to customize your video with logo, fonts, and colors
- Create transcripts from Zoom calls, webinars, or meetings
Cons:
- Video creation in different languages is limited
- Videos can take a long time to download
- Some AI voices sound robotic
- Cannot schedule posts
Pricing: Free trial available. The Standard plan is $23 per user per month. Premium is $47 per user per month. Enterprise pricing is also available.
Create engaging social media content with Jasper
The best social media managers use content creation strategies that make it look easy. But behind the scenes, effective social media management requires time, patience, experimentation, and collaboration.
Social media automation tools, like Jasper, help marketers save time and energy.
With over 50 writing templates, Jasper is a brainstorming sidekick to help you create content up to 10 times faster. And with templates designed for every social media platform, creating social content will feel like a breeze.
Sign up today to see how Jasper can help you optimize your social media strategy.
