Businesses use a handful of tools and apps to do daily tasks. For example, you could use Slack for communication, Trello for tracking tasks, and automation tools for these tasks. 

That’s a lot of switching between tools. With Zapier, your entire tech stack can seamlessly integrate, automating marketing workflows.

Whether you’re in eCommerce, real estate, or recruitment, Zapier is the ultimate productivity tool. It seamlessly integrates with your entire tech stack, automating workflows.

But with hundreds of tools available for Zapier integrations, how do you choose the right ones for your specific needs? 

Here’s How Zapier Can Automate Workflows

Zapier works as a middleman for the tools in your tech stack. You create “Zaps,” or workflows you want to automate. Zaps activate based on Triggers from tools. 

All active Zaps run 24/7. When you get a trigger, it starts actions for the next app in the workflow. For example, your website could have a form from a plugin for lead generation. 

You can create a Zap with that plugin as the trigger. Then, another app can parse the information from the form and send it to an outreach tool. 

How to Choose the Right Tools for Zapier Integrations

When choosing the tools to integrate with Zapier, consider your workflow, the number of triggers, and the actions it can take. A tool should also provide easy access to a knowledge base of best practices, tips, and strategies for integrations. 

Best Zapier Integrations to Try This 2024

The keyword here is integrations. Instead of a single tool, we’ll look into the best tools to pair with each other for various use cases that apply to most businesses. 

Content Marketing: Jasper + Sheets + Wordpress/Social Media/Shopify

Whether you’re creating long-form blog content, posting company news, or updating product pages, Jasper is there to automate the content marketing process. 

Your Zaps could use Google Sheets as the trigger. Jasper can create blog outlines or write articles based on Sheets' data. The headers could include topic, target keywords, and audience. 

Once Jasper finishes generating content, Zapier can send the output to Google Docs or WordPress for you to edit and review. You can apply the same process to social media content. 

If you’re having trouble brainstorming content ideas that resonate with your audience, integrate Sheets with Jasper to auto-generate content you can use with your zaps. 

Recruitment and Onboarding: Google Forms/Workable + Outlook + Trello

Recruiters can spend hours transferring candidate data from Google Forms or Workable and creating tasks for candidate outreach, scheduling, and onboarding. 

To automate, create a trigger when you add a new candidate on Workable. Then, email the candidates a Calendly link for available interview schedules. Afterward, assign an interviewer a Trello card complete with the details from Calendly.

When a candidate passes the interview, you can create another Zap using Sheets or Workable and send an automated onboarding email sequence. 

Repurposing Content: WordPress + Jasper + Social Media 

You can repurpose big blogs on your site that include multiple topics for specific audience segments and platforms. 

You can use WordPress as the trigger when a new blog is published and have Jasper remix the content for Facebook, LinkedIn, Twitter threads, or a newsletter. Afterward, the content from Jasper can be published automatically. 

Lead Enrichment: Drip + Clearbit

Sales emails that get the most responses are personalized. You won’t achieve this with a simple lead list. That’s why lead enrichment is crucial to the sales process.

Zapier can use data from marketing automation platforms like Drip as a trigger. For example, let’s say you have new newsletter subscribers from Drip.

You can use Zapier to route the new leads to Clearbit for data enrichment. You can use the enriched data for personalization during sales outreach campaigns. 

Sales Outreach: CRM + Jasper + Outreach Tool

When you add a new lead to your CRM, craft emails that resonate with their needs. With Jasper, you can create these personalized and tailored emails for each lead in your lists.

You can use CRMs like HubSpot or Salesforce as the trigger, then have Jasper create emails that target pain points based on lead data, like company details. Then, use HubSpot or another outreach tool to send the email Jasper generated. 

Project Management: Slack + Trello

Brands often manage teams through Slack and assign tasks in productivity tools like Trello. Instead of jumping between apps, integrate with Zapier. 

You can create a Zap that triggers when a new message is sent to a specific Slack channel. Then, Zapier can tell Trello to create a new card based on the message sent. 

Posting Reviews on Social Media: Google Business + Filter + Facebook

Customers trust other customers, making reviews and testimonials essential to any marketing campaign. However, people won’t look at reviews from Google unless they’re on your Google Business page. 

But you can always showcase your five-star reviews from Google to Facebook whenever a new one with Zapier exists. This ensures that your business’s Facebook page has consistent user-generated content. 

The Zaps starts with a trigger from Google Business whenever there’s a new review. Then, Filter by Zapier can filter out the data and parse only high reviews with comments. Finally, you can automate the post on your business’s Facebook page. 

Key Takeaways

Zapier has thousands of integrations across multiple apps for almost every use case you can imagine. As long as you’re moving around data manually, Zapier integrations can automate the process.

To recap, here are some of the best Zapier integrations you can use to optimize workflows:

• Content marketing: Google Sheets + Jasper.ai + WordPress
• Recruitment and Onboarding: Workable + Outlook + Trello
• Repurposing Content: WordPress + Jasper.ai + Facebook\LinkedIn 
• Lead Enrichment: Drip + Clearbit
• Sales outreach: Hubspot + Jasper.ai
• Project Management: Slack + Trello 
• Review Automation: Google Business + Filter + Facebook

If you’re looking for the most flexible content marketing automation tool to integrate with Zapier or any of our other integrations, sign up for a free trial with Jasper and start automating content marketing today!