10 Best AI Copywriting Tools for 2024

As a marketer or entrepreneur, you know that copywriting is essential for driving engagement and conversions. But creating that copy isn’t always easy, especially if you have a busy schedule or you’re not an experienced copywriter. 

In this blog post, we’ll explore AI copywriting and its benefits. And we’ll also cover some of the best AI copywriting software out there. So, whether you’re looking for a tool to help with your copywriting process or just want to learn more about AI copywriting, read on!

Why you should use AI copywriting tools for marketing

Busy professionals should consider using AI copywriting tools for marketing to increase efficiency and productivity.

These tools not only help streamline the content creation process, but also save valuable time by generating high-quality copy quickly. AI copywriting tools can also enhance the effectiveness of marketing campaigns by beating writer’s block and by ensuring consistency in messaging across various platforms.

Through leveraging AI technology, marketers can stay competitive in the fast-paced digital landscape and achieve better results with minimal effort.

Benefits of AI copywriting tools

• Increased productivity: By streamlining the content creation process, these tools help professionals be more productive in their marketing efforts. With its increased efficiency, you can free up time for more pressing tasks.
• Overcoming writer's block: AI tools help you beat writer's block by providing suggestions and ideas for content creation that you might not have otherwise thought up.
• Consistent messaging: Ensures consistency in messaging across different marketing platforms, maintaining Brand Voice (tone and style).
• Enhanced creativity: Inspiration from AI-generated content can spark new ideas and creativity for marketers. For example, if you needed a headline for a new long-form blog post, you could ask AI for a list of suggestions for you to draw inspiration from.
• Competitive edge: Leveraging AI technology keeps marketers competitive in the digital landscape, leading to better results with minimal effort.

How do AI copywriting tools work?

AI copywriting tools (using language models such as GPT-3 and GPT-4) operate based on advanced machine learning algorithms that allow them to generate human-like text. These tools use vast amounts of data to train models on language patterns, syntax, and semantics. 

When a user inputs a prompt or a query, the AI analyzes the context and generates text that fits the input criteria. Platforms like Jasper excel at natural language processing, understanding context, and producing coherent and relevant text outputs. These tools can be used for various purposes, including content creation, email writing, social media posts, and more, offering users a quick and efficient way to generate high-quality content. By leveraging these AI technologies, marketers can streamline their content creation process, enhance creativity, and stay ahead in the competitive digital landscape.

Common use cases for AI copywriting tools

Generating product descriptions

AI copywriting tools can help e-commerce businesses create unique and compelling product descriptions at scale, improving SEO and driving conversion rates. You can use a specialized product description generator or build out your product descriptions using the free-form text editors of AI platforms.

Using content repurposing features is especially powerful for generating product descriptions because you can leverage existing content to create high-converting descriptions that really drive sales. For example, you could take an email newsletter or a social media post and tell Jasper Chat to reformat it into a killer product description.

Crafting personalized email campaigns

AI can generate tailored email content based on user behavior and preferences, increasing engagement and click-through rates. This can be done by inputting customer feedback and using natural language processing to create personalized messages that resonate with your email list.

Incorporating AI into your email content strategy can greatly benefit your business by improving efficiency, increasing engagement, and ultimately driving conversions.

Enhancing social media presence

AI tools can assist in creating captivating social media posts that resonate with the target audience, boosting brand visibility and engagement. By inputting your followers’ comments and trends, AI can suggest hashtags to use, and even generate content ideas.

Optimizing website content

AI copywriting tools can analyze website data to generate optimized content that improves search engine rankings and user experience. Platforms like Jasper understand the fundamentals of on-page SEO, which results in powerful website content that’s designed to rank on search engines.

Creating blog posts and articles

AI can assist in researching, organizing, and writing blog posts and articles on various topics, saving time and increasing output efficiency. With the ability to scan through thousands of articles and sources, AI can quickly gather information and generate unique content that is well-researched and engaging.

Developing ad copy

AI tools can help marketers generate effective ad copy that drives conversions and maximizes ROI across different advertising platforms. These platforms can assist you from start to finish in creating a new ad campaign. We recommend starting off with generating ideas for ad campaigns and then using ad copy templates to create the actual copy you’ll use.

Improving content localization

AI copywriting tools can facilitate the translation and adaptation of content into multiple languages, ensuring consistency and relevance across global markets. The best AI copywriting tools on the market will support multilingual content creation and translation. Jasper has support for 30+ languages and can easily translate content from one language to another with Jasper Chat.

The 10 best AI copywriting tools

Not all AI writers are made equal and some generate more high-quality outputs than the others.

Here are 10 of the best AI copywriting tools you can try:

1. Jasper
2. CopyAI
3. Closers Copy
4. Copysmith
5. Rytr
6. Writesonic
7. Anyword
8. Wordtune
9. Writecream
10. Smart Copy (Unbounce)

1. Jasper 

Jasper is the leading AI marketing tool and AI copilot with thousands of 5-star reviews.

Jasper has more than 100,000 users ranging from enterprise marketing teams and solo entrepreneurs to small business owners and freelance bloggers.

Features

Jasper’s features include: 

• Add reams of company knowledge to Jasper — company information, brand position, product information, style guides, customer research, competitive analysis, and more — and access it all in every prompt.
• We use enterprise-grade security and privacy measures backed by SOC 2 and GDPR compliance.
• The Team Acceleration feature aims to streamline enterprise marketing by enhancing project management, improving content production, reducing miscommunications, and creating campaigns effortlessly; all within the platform for a more efficient workflow.
• Jasper's integrated metrics suite not only tracks campaign progress but also provides performance analytics, allowing you to view real-time content performance, receive evidence-based recommendations for improvements, automate changes with a click, and identify trends for future strategy. 
• Access to more than 50+ templates to help you write everything from ad copy, taglines, sentences and website copy to email subject lines, blog posts, and social media posts.

Pros

Of course, saving time is a big benefit of any decent AI writing tool. But Jasper's other advantages are: 

• Always on-brand. Rest assured that all the content Jasper helps create is infused with the most up-to-date intel and branding about your business.
• Campaign collaborations. Your entire team can cross-manage full, multi-asset campaigns from the same spot.
• Interoperability. Jasper is powered by a wide variety of LLMs and model providers, so you never have to worry about unexpected service outages or wonky changes to privacy or accuracy.
• Flexibility. Unlike alternatives that only have templates, you can create personalized recipes and commands to create whatever kind of copy and content you need in a way that works for you. 
• Jasper Art. Need a stock photo but your image provider isn't serving what you need? Jasper can whip up new images based on what you and your imagination feed it.
• Integrations. Jasper integrates with tools like Webflow, Zapier, Google Sheets + Docs, and Surfer SEO to maintain high content quality while also simplifying your processes. 

Cons

Some things to be aware of when starting with Jasper are that: 

• There is a learning curve. However, Jasper Jumpstart, as well as the Facebook group, YouTube channel, and webinars can help you understand how to get the best outputs possible from Jasper. 
• No free and unlimited plans. However, you do get a free 7 day trial when you sign up and can scale your plan up depending on how many words you need each month. 

Price

Jasper offers several flexible pricing plans ranging from the $39/mo Creator plan to custom Business plans for an enterprise-level solution.

2. CopyAI

CopyAI is another popular AI writer with more than 15M+ users and many copywriting tools available. 

Features

CopyAI’s functionality includes: 

• 90+ writing tools for different types of copy and content, which is far more than what most alternative tools have 

• Input a website URL
• Generate a project brief that covers the purpose, unique aspects, target audiences, and other details of a product or service in one click 
• And then generate unique copy based on that brief in one click

• The Editor, which makes it possible to write long-form copy such as landing pages without leaving CopyAI

Pros

The pros of CopyAI are: 

• Ease of use. The user interface is simple, meaning that you can start generating quality content and copy quickly. 
• Natural language. Unlike many similar tools that basically generate gibberish, CopyAI consistently generates coherent sentences. 
• Affordability. If you have limited content needs, the free plan may work for you, otherwise, you can get unlimited credits for just $49 monthly.

Cons

Some disadvantages of CopyAI are that: 

• Many of the outputs are surface-level. While it imitates natural language well, compared to Jasper, there are fewer ways to provide the additional context needed to dive deep into a topic. 
• No integrations currently. Therefore, it may not save time and simplify your process as much as it could.
• Not great at long-form content like blog posts.

Price

CopyAI has a free plan so that you can get a feel for how the tool works before you upgrade. The Pro plan starts at $49 per month and will get you unlimited credits and projects. There’s also an enterprise plan for large teams that need collaboration features. 

3. Closers Copy

Closers Copy, which owns its own AI instead of using the standard GPT-3/OpenAI, has grown in popularity due to the quality of its outputs. 

Features

Closers Copy features include: 

• Custom AI, workflows, and library of frameworks and workflows from the Closers Copy community to create super-targeted content and save time
• Three artificial intelligence models for selling, blogging, and storytelling so that your outputs have the style and tone
• A built-in thesaurus and search engine optimization features, allowing you to use fewer tools

Pros

The advantages of this tool are: 

• Flexibility. Instead of being solely template-based, you can feed your own sample data to the AI for more custom, targeted outputs. You can also save that sample data as a reusable framework.
• Understands 120+ languages. Closers Copy makes the benefits of artificial intelligence widely accessible. 
• Lifetime deal. This is one of relatively few (good) AI copywriting tools that offer lifetime deals.

Cons

As far as disadvantages, Closers Copy users have mentioned: 

• The learning curve. With so many features, it takes a while to get comfortable with the tool. 
• Limited tutorials. While more are being added, users want more context and training on how to get the best out of this tool. 
• Lack of a built-in plagiarism checker. In contrast, you can use Copyscape credits directly in Jasper.   

Price

Pricing starts at $49.99 per month and ranges up to $79.99 per month for the most extensive plan. Lifetime deals currently start at $267 and can be broken up into several payments. 

4. Copysmith 

Copysmith is another popular option and positions itself specifically as being for e-commerce teams and agencies. 

Features

Copysmith’s functionality includes: 

• A campaign builder that allows users to build entire campaigns in just a few clicks
• Bulk content generation and product description generation to get more done in less time 
• Collaboration features including a workflow queue for managing your feedback and approval process
• Integrations with Frase, Google Ads, Shopify, Chrome, Google Docs, Zapier, WooCommerce, and Word

Pros

The advantages of using Copysmith are: 

• Time-savings. Bulk generation is a feature that not many AI writing tools have implemented yet so it can be a huge time-saver. 
• SEO training. This artificial intelligence is trained not just on language models but also on SEO best practices and growth marketing, which means more optimized copy and content with less manual work

Cons

Some disadvantages of Copysmith are: 

• Fewer templates than alternatives. That means less flexibility as far as what kinds of copy and content you can create.  
• Lack of support. Some users have mentioned that it's difficult to get replies to questions and concerns from the support team. 
• Not well-suited for longer copy and content. Although it does have blog templates, for example, users have noted that it’s better for short-form writing than long-form sales and marketing copy like landing pages.  

Price

Pricing starts at an affordable $19 per month for 50 credits. The Professional plan, which includes 400 credits, is $59, and pricing for the Enterprise plan is available upon request.  

5. Rytr

Last up is Rytr, which has over 8M users including marketers and marketing agencies, content creation professionals, sales development representatives, and more.

Features

Features of Rytr include: 

• 40+ use cases and templates, custom use cases, as well as 20+ tones of voice 
• An SEO analyzer to find keywords, create content briefs, and make sure your copy is optimized
• A browser extension that can be used in Gmail, Slack, Messenger, Word, WordPress, and more (plus an API to integrate apps of your choice) 

Pros

The pros of Rytr are: 

• Simplicity. Because it’s not as full-featured as alternatives, Rytr has less of a learning curve. 
• Convenience. You can generate AI content and copy almost anywhere thanks to the mobile-friendly site and Chrome extension.
• Affordability. Not only is there a free plan but Rytr paid plans start at just $9 per month. 

Cons

Some cons of Rytr are: 

• Character limits. Many users have mentioned that credits for the limited plans run out quickly. 
• Some low-quality outputs. Rtyr sometimes struggles with naturalness and relevance. And, in contrast to Jasper, there’s no way to prevent those low-quality outputs from being counted against your character limits. 
• Customer support. Some users have had difficulty getting issues resolved with the support team. 

Price

Rtyr has a free plan, as well as paid plans for $9 and $29 respectively. 

6. Writesonic

Writesonic offers more than 80 templates ranging from long-form blog posts to landing page optimizations. Perhaps the most unique feature of this AI copywriting tool is the option to choose between four different word qualities: economy, average, good, and premium. 

Features

Writesonic features include:

• Chatsonic, an AI-enabled chat bot that can generate AI images and copy similar to ChatGPT.
• Integration with Surfer SEO to help you generate SEO-friendly content without the need for additional tools.
• A bulk upload tool that lets you create more than 1,000 pieces of copy in one click, making content generation a breeze.

Pros

The advantages of Writesonic include:

Writesonic’s friendly interface and walkthrough style lets you jump right in and start using its features. 

• Writes in 24 languages. You can use Writesonic to generate copy for your audience whether they speak English, Spanish, French, or another of the platform’s 24 supported languages.

Cons

Some disadvantages to Writesonic include: 

• ‍Limited self-help. The Writesonic Academy is fairly basic and doesn’t cover how to use all of the platform’s features.

• Weak copy. While using Writesonic set to Premium quality, we still encountered passive voice and repetitive sentences which can reduce the effectiveness of your copy.
• No mix-and-match word quality. We tried to use our premium quality credits to write an article headline and match it with an economy-quality intro, but Writesonic wouldn’t let us. 

Price

Writesonic pricing ranges from $16 per month to $499 per month, and operates on a credit system.

7. Anyword

If you ever wanted to gauge the effectiveness of your copy before you hit publish, Anyword can help. It uses analytics to predict a performance score for any type of copy including social posts and articles.

Features

Anyword features include:

• Predictive analysis to help you choose the most impactful AI copy based on your audience’s demographics.
• Customer persona creation to help Anyword’s predictive analytics match its scores with your ideal audience or customers.
• 100+ AI writing tools and 200+ data-based copywriting tools are available, including data-driven tools that allow you to choose copy that’s most appealing to your intended audience.

Pros

• Data-driven editor. Anyword scores its AI-generated copy based on a combination of analytics and audience demographics.
• Headline performance scores. Anyword’s AI headline copy scores mean you can take those headline analysis tools out of your kit for good.

Cons

• No built-in SEO tools. If you want to optimize your Anyword copy, you’ll need to use another tool to research and identify your target keywords.
• Real-time analytics requires pricier plan. There’s no way to see whether the copy you write in the editor will perform well unless you upgrade to the Data-Driven plan.

Price

Plans for Anyword start at $49 a month and go up to $499 a month (billed annually). You can also sign up for a free 7-day trial or 5,000 free credits, whichever option ends first.

8. Wordtune

Almost like a combo of Grammarly and an AI copywriting tool, Wordtune’s editor helps you put the finishing touches on your copy by suggesting improvements, allowing you to change the tone, and rewriting your copy altogether.

Features

Wordtune’s main features include: 

• Chrome extension allows you to get AI copy help anywhere you need it, whenever you need it.
• Multiple integrations, including Google Docs, Gmail, Twitter, Slack, and Microsoft Word.
• Wordtune Summarizer allows you to input text and receive an AI-generated summary.

Pros

Some advantages to Wordtune include: 

• Summarizer allows multiple formats. You can upload a PDF, paste a link, or copy and paste the full text to get a TL;DR and save time while researching, reading the news, or taking notes.
• Editor’s Notes improve word choice. Wordtune helps you reduce repeat words and also suggests potentially more powerful alternatives to energize your copy.

Cons

A few downsides to Wordtune include: 

• Editor still required. Wordtune’s grammatical suggestions don’t dive as deep as your editor might, so you’ll likely still need to run your copy by your resident grammar nerd.
• Small featureset. Wordtune focuses on its AI rewriting and summary tools, so you won’t get as much help ideating headlines, ad copy, or outlines.
• Free plan is extremely limited. With 10 rewrites per day, Wordtune’s free plan is too limited a tool to lean on as a serious copywriter.

Price

The Premium Wordtune plan starts at $9.99 a month for unlimited rewrites if you choose to pay annually.

9. Writecream

For the copywriter who needs a creative edge when it comes to sprucing up cold emails and messages, Writecream offers a unique set of icebreaker tools. Use it to write personalized LinkedIn messages, outreach requests, and even audio icebreakers.

Features

Some perks to using Writecream include:

• Assign AI copywriting tasks to ChatGenie and generate copy for Facebook ads, blog posts, and more.
• Multiple unique tools, including cold emails, angel investment pitches, and human-sounding voiceovers.
• Writecream comes with browser extensions for Google Chrome, Microsoft Edge, and Opera.

Pros

Writecream comes with the following advantages: 

• Plagiarism checker included. No need to worry about plagiarized content, you can double-check your copy’s integrity right in the Writecream dashboard.
• Supports 75+ languages. That includes AI copywriting in Finnish, Dari, Somali, Urdu, and Welsh. Writecream is one of the few AI copywriting tools that supports this many languages.

Cons

Downsides to Writecream include: 

• Limits on character count and credits. Unless you spring for the unlimited plan, you’re fairly restricted when it comes to word count and credits with Writecream’s free and Standard plans.
• Voiceovers sound robotic. We found the voiceovers sounded robotic here and there which may be a deal-breaker for podcast or YouTube creators.

Price

Writecream pricing ranges from $9 per month to $180 per year depending on your needs and team size.

10. Smart Copy (Unbounce)

Part of Unbounce’s conversion intelligence toolkit, Smart Copy (previously known as Snazzy.ai) offers more than 45 templates that help you write everything from meta descriptions and social media posts to employee feedback and brand taglines.

Features

Smart Copy comes with the following features:

• Grammarly is built-in so you don’t have to worry about whether that comma goes here—or there.
• Real-time SEO insights score your content based on your provided target keywords to help you rank higher in the Google SERPs.
• Desktop app available for Windows, macOS, and Linux, as well as a Chrome extension so you can use Smart Copy wherever your work takes place.

Pros

• Integrations galore. Use Smart Copy’s desktop-based client to get AI copywriting help within Microsoft Word, Slack, and even Photoshop.
• Catchy Hook has lots of potential. Need a call to action (CTA) or Twitter thread hook written? Smart Copy’s Catchy Hook tool might be what you need to brainstorm the one-liner that drives engagement.
• Low starting price. At $15 a month for 200 credits, Smart Copy’s Essential plan is a great place to for freelance copywriters to start.

Cons

• Free plan credits aren’t available all at once. Instead, Smart Copy doles out 10 credits each week, adding up to 40 credits each month. This makes it difficult to batch create content ahead of time.
• Projects limit keywords and audience. This pain point mostly applies to the free plan and its single project limit, but if you use the Essentials plan you may still run into trouble if you target more than three sets of keywords or audience groups.

Price

Unbounce’s Smart Copy starts at $15 a month for 200 credits and three projects. You can also give its free plan a try with 40 credits per month and one project.

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How to choose the right AI copywriting tool

As you build your arsenal of copywriting tools, you'll see that not every tool cuts it. Each one you select should meet some basic criteria, and we have a few key features to keep in mind.

Signs of a good AI copywriter:

Easy to use

‍Regardless of what tool you’re using, it shouldn’t add more stress to your life. In reviews or when you test the software, be sure that it is responsive and has an intuitive user interface.

You don’t want to spend minutes figuring out what icons mean. For software that naturally may have a learning curve, ensure that there are adequate tutorial videos and help files to smooth out the process.

Works across devices

‍It may not be the best way to live, but the reality is that we’re almost always working.

So you need a tool that works on your laptop, desktop computer, tablet, and mobile phone — or on two of those devices at least.

Seamless integrations

‍Besides multiple devices, your chosen software shouldn’t be snobby. It should integrate well with other work tools.

Think browser extensions, app add-ons, and other app integrations.

Collaboration-friendly

‍Content marketers often work with a team of writers, whether in-house or freelance.

A good AI copywriter should allow you to work together with a click or two, whether by allowing you to share documents or assign tasks.

Flexible pricing plans

‍You shouldn’t necessarily be looking for the cheapest option, but you don’t want to break the bank either.

And sometimes, you simply don’t need the full range of features, so flexible plans and pricing are key.

Don't feel like digging through all the tools to find the best match? Don't worry, we've got your back.

Give Jasper a try for free

It seems like there’s a new AI copywriting software being released every week.

But to enjoy the benefits of AI writing including saved time, streamlined processes, and more conversions, you’ll need a proven tool like Jasper. 

Available in 25+ languages with more than 50 templates, SEO Mode, Recipes, commands, Documents, Grammarly, a plagiarism checker, lots of tutorials, and an active, supportive community, Jasper is the cream of the crop.

If you haven’t already, sign up for your free trial and take it for a spin!