AI in social media marketing refers to the use of machine learning algorithms and other AI technologies to analyze data, automate tasks, and provide personalized experiences to users.

The benefits of using artificial intelligence in social media marketing include improved efficiency, more accurate targeting of audiences, and the ability to deliver personalized content at scale.

Future developments in the use of AI in social media marketing might include greater personalization, improved predictive analytics, and the integration of AI with other emerging technologies like virtual reality.

To get started using AI in social media marketing,  identify the specific needs of your team and business, do lots of research around the various tools available that meet your needs, then gradually start testing and implementing those AI tools into your social media marketing strategy.