5 Facebook Ad Copy Templates To Help You Drive Conversions

When running Facebook advertising campaigns, there are so many factors to think about. For example: 

• Choosing the right ad format or type (e.g. carousel ads, image ads, video ads, etc.)
• Nailing targeting so that you reach as many potential customers as possible
• Creating strong landing pages that drive conversions
• Setting a reasonable ad budget and figuring out your overall ad strategy

But one of the most important parts of any Facebook ad campaign is the copy.

It has only seconds to grab the attention of your target audience, and not much longer to get your message across and persuade people to take action on your call-to-action (CTA). So how can you create effective, high-quality copy? The templates we’ll share today can help. 

5 Facebook ad copy templates for traditional ad creation

Analyzing Facebook ad examples is one of the best ways to learn to write effective copy for your ad campaigns. If you look closely at how they’re written, you can develop effective ad copywriting templates for your own Facebook ads. Here, we’ll show you how. 

Template #1: Descriptive ad copy 

If you can successfully paint a mental picture of what your target audience will gain by doing so, you can get them to act on just about any CTA. Although short, this ad from YSL is a good example. It combines vivid descriptions with a vivid visual to drive traffic and conversions. 

The copy uses this formula: 

1. Describe it: Use descriptive language to explain what the offer is (and, if possible, relate it to something your audience knows and loves) 
2. Mention next steps: State a direct call-to-action 
3. Tease a bonus: Give people an additional reason to take the action you’ve recommended

Template #2: AIDA framework ad copy

The Attention Interest Desire Action (AIDA) framework is popular in copywriting. You can use it for everything from Page ‘Likes’ ads to boost the credibility of your Facebook Page to driving conversions. How does it work? This ad from Sunkiss’d Travel illustrates it well.  

The copy uses this formula:

1. Grab attention: Stop people from scrolling by with an intriguing question, a thought-provoking statement, or an invitation
2. Develop interest: Build on your opening line by sparking curiosity in what you have to say or promising viewers something desirable
3. Generate desire:  Explain why people should want what you’re offering 
4. Prompt action: Invite them to take the next step and give them whatever instructions they need to follow through

Template #3: Benefit-caveat ad copy

Next is a template that’s good for grabbing attention and getting audiences to take action by flipping the script. An ad from Saasmql shows how to use it. 

The copy uses this formula:

• Start positive: Reel your audience in by talking about a goal they’d like to achieve or something desirable that’s within their reach
• Make it personal: Talk to each viewer, linking both the positive intro above and the caveat below to them and their goals
• Introduce a caveat: Point out an obstacle to the desired outcome you mentioned or a condition for your audience to be able to achieve it
• Promote an action: Give people a reason to take the action you want them to take 

Template #4: PAS framework ad copy

This ad from Grant Wise is a solid example of the Pain Agitate Solution (PAS) framework, which you can use for just about any kind of ad. 

The copy uses this formula:

1. Introduce a pain point: Comment on or ask a question about something you know your audience struggles with or dislikes
2. Poke at the pain point: Reiterate what makes the problem or challenge so painful or frustrating
3. Introduce your solution: Be specific about what action people need to take and what they will get in return

Template #5: Community-driven ad copy

It’s a natural human tendency to want to feel a part of a community. And to not want to feel left out or excluded. An ad from 5 Bridges Health & Fitness showed how you can use that to your advantage. 

The copy uses this formula: 

1. Build trust: Immediately build trust by highlighting social proof (e.g. customer reviews)
2. Highlight the positive: To build on social proof, mention positive aspects of what you offer and allude to how they benefit your target audience
3. State your CTA: Invite Facebook users to take action, highlighting the benefits they can expect if they do

2 free Facebook ad templates backed by the power of AI

We’ve covered templates for writing Facebook ad copy the old-fashioned way. Now, let’s talk about the more modern, faster way—writing with the help of artificial intelligence (AI). 

Our AI writing assistant Jasper features more than 50 templates for all kinds of content and copy. For example, there are templates for both the PAS and AIDA frameworks we walked you through just a second ago. And there are templates specifically for writing Facebook ad copy. 

The first is the Facebook Ad Headline template, which writes headlines that stop your potential customers from scrolling by. 

And the second is the Facebook Ad Primary Text Text template for getting the body copy of your ads just right. 

Why use these templates instead of just writing on your own? For one thing, Jasper is faster. All you have to do is enter a few details. In seconds, he’ll generate not just one but several headlines and primary text options. And, while the copy is unique, it’s modeled after the way experienced human copywriters write. So not only can create ads more efficiently, but Jasper can also help make your ads more effective.  

How to generate Facebook ad copy using Jasper

Want to see Jasper’s Facebook ad templates in action? Let’s start with the one for primary text. We filled in a fictional company name, a brief description, and a tone of voice. Check out a couple of the options Jasper gave us in return. Pretty good right? 

Now to create a headline for this ad, we could paste the same information into the headline-specific template. (We could also add some headline examples if we wanted to give Jasper a better idea of what to write.) Voila! Several solid headline options to choose from or even combine. 

And these templates work for all sorts of industries, companies, products, and services. For example, let’s try the process again—this time for a product-related ad. Again, we entered a company name, description, and tone. Take a look at some of the options Jasper gave us. 

See how the language is a better fit for a product-based e-commerce company than our first example. The more specific the information you give Jasper, the better copy you’ll be able to generate. 

Now for the headline. We used the same information from the primary text template in the headline template and added a couple of headline examples. Look at what Jasper generated this time. 

Hundreds of advertisers use this exact process to write high-converting ad copy in minutes—us included. For example, we’ve had great success using the copy you see below. So much so that, although we’ve experimented with different headings and thumbnails for the video, we’ve kept this copy the same. It works! 

You can see how easy and quick it can be to generate great copy for your Facebook ads. Whether your goal is to increase brand awareness, amp up your lead generation efforts, or bring in new customers, templates can help. Why not sign up for Jasper and take it for a test run? It just might help you write your best Facebook ad yet!