Marketing is undergoing a complete makeover right now. On one hand, teams are being asked to “do more with less” and on the other, Google’s algorithm updates are nudging marketers to rewrite the playbook.
It can be daunting to keep up with the shifts. You also need to identify new search terms while constantly re-adjusting and analyzing current ones. Finally, you have to make sure your brand voice is consistent across different channels.
In this blog, we go through each of these use cases while enlisting Jasper’s help.
Let’s dive in.
Perfecting brand voice: the three pillars
A company without a unique brand voice is like a story without a distinct plot — generic, confusing, and forgettable. Your brand voice underlies all marketing and compels your readers to build a subconscious persona for you. Here’s how you can use Jasper to make sure it’s a distinctive one:
Brand Voice
The Brand Voice feature lets you train Jasper to sound like you or your clients.
For content marketing specifically, a unique voice can build a stronger brand presence online. It makes content more engaging, memorable, and clickable or shareable to improve your search rankings.
With Jasper, you can create different tone-of-voice models for different channels — general marketing versus social media versus email sequences. Or, you can develop a unique voice for each of your clients.
Note: You don’t have to give Jasper a set of rules or examples, you can simply upload an existing asset, and it’ll analyze the tone of voice for you.
Knowledge Base
Knowledge Base helps Jasper understand key information about your brand, industry, product line, or company. You can add anything you need Jasper to reference factually.
Say you’re writing a post for a social media campaign for your latest summerwear collection. Jasper can retrieve information like fabric types, UV protection levels, and designer notes, so you don’t have to memorize or constantly reference them.
You can also tag your uploads or links to organize them better. If you write for multiple brands, this will help you distinguish which assets relate to which brands.
Note: Jasper doesn’t train large language models (LLMs) on your data so your knowledge base is one hundred percent secure.
Style Guide
Style Guide is where you can input brand guidelines. A well-defined style guide creates and maintains consistency across every piece of content. Whether it be a blog post, an email campaign, or social media content, continuity ensures you’re always a familiar voice to your readers.
The style guide is where your admin can set custom grammar, punctuation, and rules for your organization.
Note: Team members can access the style guide, but only the account admin can edit it.
Better research: interactive, real-time, and cross-referenced
Research is the bedrock for good content. Without it, you have bland content at best and hallucinated content at worst.
But research can often take multiple days. Here’s how you can use Jasper Chat to get answers to important questions more quickly:
Jasper Chat lets you communicate with generative AI like you would with a friend — ask questions, interrupt it, or add more detail at any point. You can also ask Jasper Chat to reference information from your Knowledge Base or gather real-time information, thanks to Jasper’s Google Search integration.
Let’s discuss three ways you can use Jasper Chat.
Use Case 1 : Generating ideas based on new research
Say you’re gathering topic ideas for a recent blog based on a marketing report. You want to determine what would be relevant for your audience.
Here’s a prompt you can use to ask Chat to generate ideas:
Prompt:
"Act as a content strategist. After reviewing the attached report on recent content trends and consumer behavior in the industry, develop a list of ten high-quality blog post ideas that can attract a wide readership."
Jasper will generate a list you can pick and choose from.
Use Case 2: Keyword research
Say you’re running an SEO campaign or optimizing your existing blog to show up in search. Here’s how you can use Jasper chat for researching keywords:
Prompt:
"Act as an SEO specialist and generate a list of highly relevant keywords and search terms to optimize a blog post about [topic] for search engine optimization."
You can insert these prompts directly into your document. You can also add keywords from SEO tools such as SEOSurfer or Ahrefs to Jasper’s outline.
Use Case 3: Strategic advice
You can ask Jasper to offer strategic topics like backlink acquisition. Here’s a prompt you can use:
Prompt:
"Act as a digital marketer. Now, develop a comprehensive and effective strategy to acquire high-quality backlinks from reputable websites to boost my site's authority and search ranking for a blog post on the topic."
Here’s what the output looks like:
Now that you have your research in one place, you can start creating.
Pro tip: Use Jasper Chat and Create in tandem to validate ideas and experiment with them as you create content.
Content creation: turn initial ideas into great content
Content creation is where working with Jasper is like having a creative intern. You can ask it to come up with a few starter topics, bounce ideas off it, or have it do the initial legwork for you.
The best part?
No more staring at a blinking cursor on a blank screen. Jasper will ask you a series of questions to get started.
Choose the marketing or sales asset you want to create from the ‘Categories’ list and let Jasper take the wheel from there.
Let’s explore three content creation use cases.
Use Case 1: Blog posts
Jasper will prompt you to fill out the topic and the target audience. Be thorough with these details because generalities frustrate customers when they’re pressed for time and need answers.
Next, Jasper will prompt you to enter an outline. If you don’t have one, you can ask Jasper to build one for you. You can then edit Jasper’s outline to better work for your audience, add and delete sections, and insert keywords.
The last thing Jasper asks is whether you’d like to include any custom information such as expert quotes, keywords, or blog length. You can also access your knowledge base directly from the Create panel.
Finally, select a tone of voice for the content and click ‘Generate now.’.
Jasper will create a draft that’s relevant to your audience, follows your outline,
Use Case 2: Ebooks
Start by adding a topic and your target audience. Next, add details such as chapter outlines, actionable tips, or case studies. If you don’t have any of your own, ask Jasper to ‘Generate response.’
Keep adding sections till you’ve covered all relevant information. And click on ‘generate draft.’
Editing: finetune your AI content
Editing is where good content becomes great — and shareable. With any piece of content, there are two categories of edits: conceptual and copy.
Here’s how you can use Jasper to make both of these:
You can highlight any phrase or section in your draft, and Jasper gives you the option to improve writing, change tone or length, repurpose content, and translate. You can also give it custom commands such as “Make this more formal-sounding without using corporate speak.”
Your second option is to use the floating ‘plus’ icon in the left margin of the draft. You’ll see the icon appear as you hover over different text blocks. You can use this to manually write content or ask Jasper to add details. For example, after a section about AI, you can ask Jasper to “explain how AI would be used in content marketing.”
Editing is also where the style guide comes to life. Click on the ‘Style Guide’ button on the top right, and Jasper will review your content to evaluate which grammar or punctuation rules aren’t aligned.
Optimizing content for impact (and rankings)
Optimizing your content ensures that every word works harder for you. Google just announced an algorithm update to penalize low-quality and unoriginal content. So the timing couldn’t be better to optimize and repurpose your existing marketing assets.
Here’s how Jasper can help:
Think of a one-off task on your to-do list such as summarizing an article repurposing a transcript into a social post or optimizing a blog post.
Navigate to the ‘Content Remix’ tab. You can add text, upload a file, or a link a URL and give Jasper instructions on what to do. For example, you could prompt it to “find three places to add relevant statistics to the piece.”
Jasper suggests three sections in the blog and supplies sample statistics to make your search easier.
Pro tip: Ask Jasper Chat to find similar statistics. Use a prompt like this one:
Find three real statistics that resemble the ones below and link their sources. [Paste text from Jasper’s Remix suggestion].
You can also use Jasper to perform a thorough analysis of your existing content and ask for a strategic gap analysis. Use this prompt:
"Based on the guidelines in Google's QRG, create a gap analysis for me and how I can improve this blog. Noting any missing keywords, comparing them of the depth and detail in the content, and how well they fulfill the user's intent, provide a specific list of action points for improvement that could potentially enhance the ranking of my article strictly based on areas where you verified through the text that other articles are performing better. Exclude generic marketing advice. I only want action points based on where one article is outperforming the other."
Jasper will give you a detailed breakdown covering everything you asked for.
Streamlining content operations
Research by Cornell University and Qatalog shows that on average, people take nine and a half minutes to get back into a productive workflow after switching between digital apps. (We used Jasper to find this stat!) This leads to exhaustion and eventually burnout. And this is the life of a content manager — switching between planning apps, Docs, and AI tools.
Our team has built Jasper so you don’t have to context-switch and lose momentum.
You can assign tasks, add status markers, and set a due date from within the app.
The dashboard display gives you an overview of your team member’s tasks and projected timelines. This way, you don’t have to switch between project management and content creation tools, and you have all your creative expertise in one place.
Let Jasper be your wingman
As a marketer in this “fast-paced landscape,” you don’t have to handle everything yourself — whether it’s writing new copy, creating engaging subject lines, or repurposing content for different platforms. Jasper’s been designed to assist you with all of it.
Try Jasper free or sign up for a demo.
