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Effective ad copy gets attention. Brilliant ad copy makes you sales. Add AI to the mix and you’ve got yourself a powerful combination with a lot of potential.
As marketers, it’s easy to fall into a rut, hit a wall with writer’s block, or keep rehashing the same copy strategies in hopes of better results. That’s where an AI tool designed to create original ad copy can help streamline the selling process.
In this guide, we go through the components that make up effective ad copy as well as specific examples you can use for your own inspiration created with the help of Jasper’s powerful AI copy generating features.
Here’s what we’ll cover:
- What makes for effective ad copy?
- 7 add copy examples that convert
- 3 ad copy examples created using AI
What Makes for Effective Ad Copy?
Successful ad copy can be a bit of a science. It’s why there aren’t hard and fast rules on how it should be done. However, ad copy done right compels your audience to take an action.
The best ad copy sells outcomes and values instead of just naming features. The best way to do this is by having a direct conversation with the consumer with your words.
An approachable way to break down good ad copy into actionable steps is to apply a series of tactics that can strengthen your message. From there, it’s a matter of iterating until you land on the copy that gets results.
Effective ad copy tends to include elements like:
- Numbers in the headline
- The use of “power words”
- Appeal to your audience’s emotions
- Includes a CTA (call-to-action) button
- Eye-catching emojis (depending on the type of ad)
It’s one thing to define good ad copy. It’s another to see it in action.
7 Ad Copy Examples that Convert
Ad copy is everywhere. Even in places that might not come to mind right away. These can be places like:
- Social media ad campaigns
- Landing pages
- Facebook ad copy
- Email marketing
- Google ads
- Print ads
- Homepages
Thankfully, tools like Jasper also equip you with ad copy templates you can use to avoid starting from scratch (or drawing a blank) regardless of the type of copy you’re looking to create.
Here’s a closer look at nine powerful examples to use in your own ad copy strategy.
1. Scarcity ad copy
What it is:
Scarcity ad copy is all about compelling your audience to take action by letting them know they might not always have access to what you’re selling—either because:
- A window of time to buy your offer is closing
- You’re only selling a limited number of products or services
Incorporating a sense of urgency into your marketing strategy inspires action. Especially when you’re launching a new product to potential customers.
Best for:
Scarcity works well in the retail space—especially when you’re running a sale or releasing limited edition products. You can also increase your digital product sales with scarcity copy.
Examples:
“Redeem this special offer at 50% off within the next two hours.”
“Claim your ticket before all 100 sell out.”
“These special edition sneakers are a limited-time offer.”
2. Luxury ad copy
What it is:
Luxury ad copy is pretty self-explanatory. It appeals to your audience’s ego and desire for status through high-quality products. An audience that has disposable income that affords them more expensive purchases want to be persuaded not by the features of a product but by the benefits.
Best for:
Luxury ad copy is best for high-end luxury retail brands that sell consumer goods. It also works well for the service and travel industry.
Examples:
“Discover the timeless craftsmanship that goes into creating every piece.”
“Classic never goes out of style. Get in on the fun.”
3. Ad copy with social proof
What it is:
Are well-known brands or public figures using your product? Ad copy that leverages social proof can be a great way to appeal to your target audience.
Best for:
Social proof ad copy may be reserved for brands with bigger ad budgets since they need permission to affiliate themselves with a public figure. However, as a smaller brand, social proof can be less specific and still work for you. Check out the examples below.
Examples:
“The best whiskey in the South.”
“Trusted by top performers and professional fighters.”
4. Emotional ad copy
What it is:
What better way to appeal to your audience than to appeal to their emotions? It’s key to remember that humans make decisions based on emotion and then try to justify them with logic after.
To create emotional ad copy, choose the emotion you want to evoke and work backwards from there. Think about pain points you can touch on to evoke an emotional need.
Best for:
Emotional copy works best for products and services that are attached to an emotional trigger. For example, if you’re selling household goods, an ad copy that appeals to a parent’s desire to take care of their family can be effective.
Examples:
“Built for families that care.”
“Build your dream body by summer.”
5. Testimonial ad copy
What it is:
Using quotes from real customers is one of the best ways to instantly create credibility within your target audience. It’s also one of the easiest ways to create eye-catching copy that sells without having to think up a completely original angle.
In other words, quoting reviews as your ad copy is a great way to practice good copywriting that increases your conversion rates and persuades potential customers.
Best for:
Reviews work great for consumer products. E-commerce stores can really get a boost in sales if they leverage reviews as part of their ad copy.
Examples:
“I’d give this product ten stars if I could. I’ll never go back to what I used before.”
“I honestly wish I could have discovered this product earlier. It saves me SO much time.”
6. Risk aversion ad copy
What it is:
Nobody likes risk. And if your product offering helps your customer avoid it, all you have to do is make sure to convey that with clear copy to ensure sales.
Best for: Products that fix a potentially costly problem. Preventative goods or services.
Examples:
“Don’t start the new year without a six-figure roadmap.”
“Be proactive about anticipating onboarding issues. Get it today!”
7. Exclusivity ad copy
What it is:
Exclusivity ad copy is meant to appeal to the need for value. Value can often imply limited access. Ad copy designed to trigger the desire to be part of a select group is a way to compel audiences to value what you offer.
Best for:
Exclusivity ad copy appeals to an audience’s fear of missing out. The more valuable your product perception is, the more exclusivity can work in your favor.
This approach works best for high ticket offers, memberships, masterminds, webinars, exclusive digital clubs, newsletters, or information products.
Examples:
“Join the newsletter every broker on Wall Street reads.”
“Get access to a VIP group of influential builders in the Web3 space.”
“Join the membership some of the world’s top performers are a part of!”
3 Ad Copy Examples Created Using AI
Let’s get back to AI and how it can help you craft compelling copy. Say we’re selling a digital bracelet that tracks your health.
With the help of Jasper, we can create ad copy through three different lenses. All you have to do is:
- In the Jasper dashboard, click on Documents
- Then tap Start From Scratch
- Enter your product details like your title, description, keywords, and tone
- Click Compose to generate your AI copy
Here’s a look at each example in action.
Luxury ad copy
Let’s say we want to create ad copy for our health watch for an audience that appreciates luxury. On the left-hand menu, I entered the following specifications:
Title: Health Watch
Description: Track your vital signs with our Health Watch
Tone of voice: Witty
Keywords: Luxury, discover, peace
Length: Short
Once you’ve generated some copy you can work with, be sure to use Jasper’s text tools in the top right corner to either:
- Use Grammarly
- Rephrase
- Simplify your copy
- Check for plagiarism
Educational ad copy
Say we wanted to take an educational approach to our Health Watch ad copy. These are some specifications I used:
Title: Health Watch
Description: Track your vital signs with our Health Watch
Tone of voice: Educational
Keywords: Smart, innovative, track
Length: Short
And this is the result Jasper returned:
Emotional ad copy
If you want to change your copy to come from a more emotional angle, simply change the specifics accordingly.
Title: Health Watch
Description: Track your vital signs with our Health Watch
Tone of voice: Emotional
Keywords: Happy, secure, confident
Length: Short
Here are the results:
Create ad copy that converts with Jasper
The takeaway here is that creating successful ad copy that gets attention, clicks, and sales doesn’t have to be hard. And now, with the help of AI, it’s made that much easier. Jasper makes it possible to create click-worthy copy that raises brand awareness and highlights your value proposition with the click of a button.
All you have to do is input the specifics of your campaign, edit for extra nuance if necessary, and use the slew of copy optimization options at your disposal to create solid copy in half the time it would take to do it on your own.
Want to try it for yourself?
Claim your free trial of Jasper today and whip up copy that gets clicks. Take it a step further and share your results with an engaged community of marketers over on our Facebook group.
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