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Revolutionizing Retail: How Adidas Utilizes AI for Success in B2B

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February 21, 2024 11:00 AM

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Revolutionizing Retail: How Adidas Utilizes AI for Success in B2B

Dive into practical applications of AI in the retail sector, guided by real-world examples from Adidas. We will discuss how this leading brand has integrated AI into their business strategy.

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Meet the speakers

Meghan Keaney Anderson

Former Head of Marketing, Jasper

Siddhi Saraiya

Global Head of B2B Digital Product Management

What we'll cover

Adidas has influenced fashion, music, sports, and pop culture for close to a century - a feat that requires constant innovation. Watch the recording of this event for an intimate look at what this level of innovation looks like in the age of AI.

Within this conversation we focused on how Adidas is applying AI across their organization and how Siddhi championed the use of Jasper within the company.

These insights from Siddhi tell an important story about how to stay on top of a constantly evolving ecosystem using AI. We take immense pride in partnering with organizations like Adidas who are leading the way in harnessing the power of AI to elevate their marketing teams.

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Replay

February 21, 2024 11:00 AM

EST

Revolutionizing Retail: How Adidas Utilizes AI for Success in B2B

Dive into practical applications of AI in the retail sector, guided by real-world examples from Adidas. We will discuss how this leading brand has integrated AI into their business strategy.

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Meet the speakers

Meghan Keaney Anderson

Former Head of Marketing, Jasper

Siddhi Saraiya

Global Head of B2B Digital Product Management

What we covered

The era of AI hype and experimentation is over. Enterprise marketers are under increasing pressure—not only to adopt AI solutions, but to deliver measurable ROI. With agentic AI on the horizon, how can enterprise marketers stay ahead of the competition and the next wave of innovation?

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