Revolutionizing content creation at Pilot Company with Jasper

At Jasper, we are proud to play a part in revolutionizing the way companies like Pilot Company approach content creation. Nick Kakanis, a content designer on the Digital Products team, shared how Jasper has become an integral part of their workflow and brought about significant changes in their content strategy.

Pilot Company operates across multiple digital channels. Integrating Jasper into their workflow has proven to be a time-saving and workflow-enhancing strategy, ultimately positioning him as an "awesome partner”. The Pilot Company team collaborating with Jasper can tell the tool was built with the customer in mind.

Unleashing Collaboration and Efficiency with Jasper

Before Jasper, teams at Pilot Company were working in silos, each producing their own content. Jasper has changed this dynamic, breaking down barriers and encouraging collaboration. As Nick explained, Jasper often provides the missing piece when someone is stuck on a piece of writing, making the process more efficient and enjoyable.

One of the standout examples of how Jasper has proven useful is within Pilot's more technical teams. They have been utilizing the summarizer tool to distill dense technical documents into clear, concise bullet points. This function turned a 30-page document into a single page of key points, which could then be transformed into an explanatory email for the business development side. Repurposing content is now streamlined with the help of Jasper.

Jasper’s Catalyst of Creativity and Ideation at Pilot

Jasper's impact goes beyond simply streamlining workflows; it also serves as a creative catalyst.

Nick highlighted how Jasper assists with ideation, such as generating headlines based on an existing document. The tool provides that "aha" moment when it suggests the perfect phrase or concept that was on the tip of one's tongue all along.

Designers at Pilot are also enthralled by the conversational aspect of Jasper Chat, revolutionizing the way that they communicate ideas. “I almost exclusively use Jasper Chat because it feels conversational and more like a collaboration or brainstorm session. Jasper has helped me create and edit content for design layouts so that prototypes feel more real and I can better illustrate a vision - no more lorem ipsum placeholder text!”

Another area where Jasper shines is in optimizing content for SEO. As a content writer, Nick focuses on storytelling. However, the need for the content to rank well on internet searches necessitates SEO optimization. This is where Jasper comes in, serving as a bridge between the complex requirements of SEO and the art of storytelling. With Jasper's guidance, Nick can optimize the content for search engines without sacrificing the narrative's integrity.

Brand Alignment and Success

Pilot has multiple sub-brands, each with its unique voice. Jasper is being trained on these different brand voices, enabling teams to produce content tailored to their specific brand. This gives Pilot additional confidence and assurance that their content will align with their brand identity. Stephanie Bullock, Manager, Product Design at Pilot Company, sums it up perfectly: "Jasper is teaching me to be a better writer and collaborator. My work is stronger with his support and insight." By aligning content with the brand's voice and style, Jasper allows teams to create tailored, unique content that resonates with the target audience.

The impact of Jasper's introduction at Pilot speaks for itself. With Jasper, Pilot has saved each team member between 3 to 5 hours a week. This case study is a testament to Jasper's capability to transform work processes, foster collaboration, and boost productivity.

Jasper's Transformative Power

The introduction of Jasper has not only boosted productivity and creativity within organizations like Pilot but also fostered a sense of empowerment among content teams. By providing advanced AI capabilities, an intuitive interface, and robust collaboration features, Jasper streamlines workflows and saves valuable time. Our platform's unique blend of creativity and technology ensures that content is not only well-crafted but also optimized for maximum reach and engagement. 

We are honored to be a part of Pilot's content initiatives and look forward to continuing our partnership in driving success.

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