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You may have heard about Jasper – and if not, you’ve likely read content written by the AI and not even known. Jasper is artificial intelligence that helps content writers and marketing teams improve their writing to be more creative, researched, and persuasive. Today, Inc. Magazine released their annual award, The Inc. 5000, naming Jasper “One of the fastest growing private companies in America.” So what is the magic at Jasper? And what does the future of writing look like?
To understand where the possibilities of this company could head, one only needs to look to the online community that has built up around it. There are 65,000 community members ranging from entrepreneurs to corporate marketing executives talking about how they use AI to optimize their content workflows. You’ll also see a handful of customers even have real tattoos of the Jasper brand on their bodies!
The magic begins when you get inside the tool and watch it write mind-bending content before your eyes. There’s a library of over 50 templates to choose from depending on what you’re in need of writing, from improving your LinkedIn bio to generating an engaging marketing email. Simply tell Jasper a bit about the topic or product to give it context, add any keywords and tones of voice, and then press generate. Instantly before your eyes, watch the AI write original creative content.
So how does Jasper work? John Phillip Morgan, Jasper’s CTO, said: “Jasper has read a huge amount of the internet, so it understands how natural-sounding language is written and knows about every niche in depth. We further train the AI on specific use cases and frameworks – like the most opened email subject lines of the past year or highest-converting Facebook Ad copy. Within seconds, Jasper pinballs between all the data points to deliver amazing, fresh content for your needs in seconds. It’s like having a mouse in your pocket whispering the perfect way to say something every time.”
As of the release of today’s award, Jasper has 70,000 paying subscribers including users at brands like Salesforce, Berkshire Hathaway, and iHeartMedia. These users tap Jasper to help them build out their ideas, repackage content they’ve written, and adapt to different tones and languages. However, Jasper customer, Darby Rollins, says that “In those moments when I’m facing writer’s block, Jasper helps spark a new idea to keep my creative momentum going. As a professional copywriter, it’s like the evolution of my keyboard to help me write better copy, faster.”
The beauty of AI-assisted content is that it never copies sentences from one source to another, rather it writes one word at a time resulting in plagiarism-free content. The output varies greatly based on the user’s content brief and tone of voice settings, which makes Jasper great for scaling content for large brands.
It seems Jasper’s success is directly related to their values of customer obsession. Their community voices requests for new features and integrations, which the engineering team uses as inspiration and validation for what to build. What’s next for Jasper and the future of writing with AI?
Founder and CEO of Jasper, Dave Rogenmoser, says, “We’re building what the people want – an assistant that can help you say it better wherever you are online. This is a new category we’re calling “Performance Writing”. Soon, Jasper will be at your fingertips on every website you visit helping you quickly craft the perfect message. There are some big product updates coming this fall we can’t wait for you to experience. Stay tuned.”
