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Writing good copy takes time, effort, and plenty of skill. Thankfully, there are some copywriting courses out there that help you refine these skills. If you want to learn about copywriting and the best courses worth taking, check out our guide to the best courses out there.
The different types of copywriting
These days, a copywriting career can consist of many different types of copywriting within the grander digital marketing space. Whether you’re a professional copywriter or you prefer the freedom that being a freelance copywriter affords you, it’s a good idea to be informed on all the types of copywriting that make up a marketing strategy, especially in the evolving new AI marketing and AI copywriting landscape.
The good thing is that you don’t need a college degree or any formal credentials to become a world-class copywriter. With enough tutorials, online courses, and some hands-on experience to pad your copywriting portfolio, you can become a successful copywriter.
But first, here are the different types of online copywriting you can do in today’s tech-centered world.
Direct response copywriting
You might’ve heard of direct response copywriting. This type of copywriting focuses on selling at the moment. It focuses on capturing the reader's attention to get a “direct response” from then right there and then.
Unlike other forms of copywriting that focus on brand awareness or storytelling, direct response copy is designed to elicit an instant reaction, usually leading to a sale or conversion.
It is characterized by its use of persuasive writing techniques, clear call-to-action, and emphasis on creating urgency to drive the reader to take a specific, immediate step, such as making a purchase or signing up for a trial. This form of copywriting is highly results-driven, measuring success by the direct and measurable response it generates from the audience.
Website home page copywriting
Website copywriting is another popular branch lots of professional copywriters focus on. A website’s home page and the rest of its most relevant pages must clearly present its product value proposition, which is where crisp, clear copywriting comes into play.
When writing copy for a website home page, you should make sure to include:
- Clear Value Proposition: The website homepage copy should clearly communicate the unique value that the product or service offers to visitors.
- Engaging Headlines: Engaging headlines are essential to capture the attention of visitors and encourage them to explore further.
- Concise and Compelling Content: Website copy should be concise, compelling, and easy to read, focusing on benefits rather than just features.
- Call-to-Action (CTA): Each homepage should include a clear and compelling call-to-action that directs visitors on what to do next, whether it's making a purchase, signing up, or exploring more content.
- Consistent Brand Voice: Maintain a consistent brand voice and tone throughout the homepage copy to reinforce brand identity and build trust with visitors.
- Testimonials and Social Proof: Include customer testimonials or social proof to establish credibility and trust with new visitors.
Landing page copywriting
Although similar to website home page copywriting, landing page copywriting can span many different types of goals. It is a specialized type of copywriting that focuses on creating persuasive and compelling content to convince visitors to take action, such as contacting your business, filling out a survey, purchasing products or services or even signing up for a free trial.
Social media copywriting
As a copywriter, you might be tasked with creating social media content that speaks to a specific audience. With the rise of social platforms and a ton of selling happening online, creating punchy social copy that garners the right attention is a skill of its own.
Writing copy for social media feels very different than website content because it's meant to be consumed in small, bite-sized pieces. You have to use catchy language and visuals that stand out among the constant stream of content on a user's feed.
But beyond just grabbing attention, social media copywriting also requires a deep understanding of your target audience and their behaviors on different platforms. Each platform has its own unique style and tone, as well as specific features that can be leveraged for better engagement.
For example, Instagram is highly visual and caters to a younger demographic, so copy should be short and visually appealing. On the other hand, LinkedIn is more professional and business-oriented, so copy should be informative and to-the-point.
Sales page copywriting
Though there are a ton of different ways to sell, the classic sales page is not dead. Products spanning just about any industry imaginable use the power of sales pages to make sales.
This style of copywriting is focused on persuading the reader to take a specific action, such as making a purchase or signing up for a service.
When writing sales page copy, it's important to understand the product or service inside and out. Highlight its unique features and benefits, and use persuasive language to entice the reader to take action.
Understanding the target audience is crucial in sales page copywriting. Knowing their pain points and desires will help tailor the message and make it more compelling.
Email copywriting
Finally, we have email copywriting. Need a lead nurturing campaign to guide your consumers down your sales funnel? There’s email copywriting for that!
Want to increase your open and click-through rates? Email copywriting can help with that too. Emails are a powerful marketing tool and effective email copywriting is key to getting the desired results. This type of copywriting should be concise, attention-grabbing, and personalized. It should also clearly outline the benefits of the product or service being offered.
Email copywriting can also be used for newsletters, updates, and announcements. The tone should match the brand's voice and maintain consistency in messaging.
Remember, no matter what type of content you are writing, it's important to always keep the target audience in mind and use persuasive language to encourage action. With these tips in mind, you can effectively utilize different
Let’s take a look at some of the best copywriting courses out there, both paid and free.
1. Jasper Jumpstart
Jasper Jumpstart (formerly Jasper Bootcamp) teaches you every aspect of using Jasper for copywriting of all kinds. If you aren’t harnessing the power of AI in your writing processes, now’s a good time to start. Jasper Jumpstart empowers you to achieve your writing goals in record time. Say goodbye to writer’s block and hello to hitting deadlines!
Are you ready to elevate your writing skills to new heights in just 2 hours? Jasper Jumpstart is your ticket to unlocking the full potential of AI-driven copywriting. Give it a shot - your future self will thank you!
Price: Free
Best for: Marketers who want to learn about AI copywriting.
Best features:
- Offers bite-sized lessons that you can implement immediately
- Teaches you how you can convert more leads into customers
- Fills you in on how to write copy faster with AI
2. Copywriting Vol. 1
Unlike other courses, Copywriting Vol. 1 by Cole Schafer is a 15,000-word step-by-step copywriting guide that is full of valuable lessons. This course aims to make you a more deadly copywriter in the span of one afternoon.
The written crash course will teach you:
- How to write better sentences
- The right way to craft your brand voice
- How to remove jargon, cliches, and buzzwords from your copy
Price: $97
Best for: Marketers who want to write direct response-style copy that converts.
Best features:
- Teaches you the “Hemingway Method” of writing to ensure your copy is impactful and clear
- You can finish reading the guide in one afternoon and start applying the lessons immediately
3. Copyblogger Academy
Copyblogger Academy is one of the most popular courses by a popular copywriting brand that teaches the ins and outs of the skill of copywriting.
With all the templates, boot camps, and roadmaps inside the course, you’ll:
- Learn copywriting skills that take your understanding of the art of copywriting to the next level
- Make connections and network through their group and job board
- Learn how to write engaging copy to boost sales and revenue
Price: $199/year
Best for: Marketers who want to become pro copywriters.
Best features:
- Access to $2000 worth of foundational training
- Answer your questions and concerns via Ask us Anything
- Receive monthly advanced masterclasses
4. Inbox Hero
If you’re looking to up your email marketing game by learning how to write the best emails then do check out the copywriting course Inbox Hero by Laura Belgray. If you aren’t familiar with Belgray’s work, she’s been in the industry for over a decade writing everything from television commercials to sales pages.
Inbox Hero is designed to help you get more subscribers, and establish a strong emotional bond with your audience. Inside the course, you’ll also learn different selling strategies with lots of resources that help to craft email copy that sells.
Price: You need to sign up for the waiting list to learn about their prices.
Best for: Marketers who want to take their email copywriting skills to the next level.
Best features:
- Learn how to stand out in a sea of email newsletters and capture the right attention
- Learn how to position yourself as an authority in your space
- Find out how to add personality to your copy so it's memorable
5. Copy Caboose
Copy Caboose by Tarzan Kay focuses on making writing a habit. The course encourages its students to write for 20 minutes daily – whether it’s writing about your business or your personal life.
Through establishing a writing habit, Copy Caboose also teaches you how to get over imposter syndrome (something so many aspiring copywriters deal with!) In short, the course will help you develop a daily writing practice so you can start developing powerful copy that sells.
Price: $500 in one payment or 3 installments of $180.
Best for: Marketers who want to learn how to write sales copy and establish a daily writing habit.
Best features:
- Takes you on the journey from writing boring copy to creating copy that converts
- The chance to share ideas with a collaborative community
- Give feedback and engage with other students
- Learn to write copy that sounds like you
6. The Copy Cure
The Copy Cure course, created by #1 New York Times best-selling author Marie Forleo, has been taken by a ton of aspiring copywriters. With Copy Cure, you’ll learn from marketing expert Marie Forleo about how to write persuasive copy, how to increase traffic to your offer, and how to generate leads.
Price: $1499. The Copy Cure also hosts a scholarship program every year.
Best for: Marketers who want to polish their copywriting skills and write copy that converts.
Best features:
- Get 8 advanced masterclasses with award-winning copywriters
- Live, virtual group coaching calls hosted by the creators Marie and Laura
- Includes practice sheets to put your copy skills to work
7. SEO Copywriting
If you’re looking to learn SEO copywriting to boost traffic and rank on Google page 1, then check out the SEO Copywriting certification training by Heather Lloyd-Martin. As a long-time player in the SEO industry, Forbes called her “the pioneer of SEO copywriting.” With 22 years of experience, she has trained thousands of in-house writers and marketers to craft high-quality copy that converts.
Inside the course, you’ll learn advanced SEO and writing strategies from top teachers, including Danny Goodwin, Steve Rayson, and Luke Sherran.
You’ll get one-year access to all the webinars, training calls, downloadable resources, access to their VIP Facebook group, monthly newsletter, as well as a listing on the Certified SEO copywriter page.
Price: $995 with one-year access. Be careful with this one, as you’ll be automatically charged $350 per year as a renewal if you don’t cancel.
Best for: Freelance and in-house marketers who want to learn SEO copywriting.
Best features:
- Get specialized knowledge of SEO to win more clients and get results
- Teaches you how to increase page traffic while attracting more high-quality traffic to your website
- Learn how you can measure your SEO copywriting efforts and identify different opportunities for improvement
8. The Boron Letters
One of the earliest copywriting resources many seasoned copywriters recommend all aspiring writers read is The Boron Letters. Although the collection of letters isn’t a paid course, it serves as a guidebook for marketers on writing copy.
One of the greatest copywriters, Gary Halbert, wrote the letters. As the story goes, he was sent to prison in the 1980s for tax fraud. Once there, he wrote a series of letters to his son, now known as The Boron Letters. Since then, the letters have indirectly helped marketers generate millions in sales.
Price: $24.97 for a physical copy or $9.99 for the Kindle version
Best for: Marketers who want to learn unique, valuable lessons about copywriting.
Best features:
- A total of 25 letters communicate the life lessons learned in 46 years by Gary Halbert.
- Each of these letters gives one crucial life lesson – which can prove to be invaluable to business leaders, marketers, and copywriters
9. Neville Medhora’s Free Copywriting Course
Neville Medhora offers a Free Copywriting Course for beginners. This is a perfect copywriting course if you want to learn copywriting from a beginner’s perspective. Plus, you’ll get tons of other resources, including a forum, copywriting tips and tricks, swipe files, guides, and more.
If you’re looking to brush up on your copywriting skills or network with other copywriters, try out Neville Medhora’s free copywriting course.
Price: Free
Best for: Beginner marketers who want to learn the basics of copywriting.
Best features:
- All the lessons are self-paced and take only 32 minutes to complete
- Neville Medhora also offers a wide variety of advanced resources, ranging from blog posts, guides, generators, youtube videos, and a forum to level up your copywriting skills
10. The Spark That Sells
The Spark That Sells is an advanced copywriting course by Copy That!, a popular YouTube channel dedicated to teaching the ins and outs of copywriting.
If you’ve already nailed the basics of copywriting, this is an affordable course that could be your next shot at leveling up.
Price: $39.99
Best for: Intermediate writers who want to go a step further in their copywriting career
Best features:
- Learn how to craft irresistible hooks
- Guide readers through emotional highs and lows, smoothly guiding them towards a sale
Do more copywriting with Jasper
Learning about copywriting can be time-consuming. But by practicing daily and showing up consistently you can learn those skills in no time. As you learn the fundamentals, be patient and add to your copywriting portfolio as you score clients.
Are you tired of spending hours on end learning and perfecting your copywriting skills?
Look no further, because Jasper is here to save the day.
With our AI-powered copywriting tool, you can create compelling and effective copy in a fraction of the time it would normally take. Think about all the extra time you'll have to focus on other aspects of your business or personal life!
Plus, with our 7-day free trial offer, there's no risk involved. Give Jasper a try and level up your copywriting game today!
