Content marketing is one of the best vehicles for sustainable, organic growth. But with rising competition, even in the most niche of markets, you’ll need to pump out content at scale. 

That means spending $$$. 

Not every business has a budget. For many, the solution has been Copy.ai, one of the premier AI copywriting tools for blogs, social media marketing, and email campaigns.

But it's not the best fit for every business. In this article, we'll explore top alternatives to Copy.ai, examining their features, benefits, and costs to help you make informed decisions. 

Copy.ai: Why People Are Looking for Alternatives 

Copy.ai has robust content marketing tools that anchor around GTM AI (Go-To-Market Artificial Intelligence). That means you can use Copy AI from ideation to execution.

But many are still opting out and looking for alternatives. Here are the main reasons why, according to marketers from forums like Reddit and Quora:

• Lack of Creativity: It can’t produce new ideas, connect disparate concepts, or have unique human insights and experiences, leading to informative but uninspired copy.
• Brainstorming Tool: Copy AI’s end-to-end GTM AI is great for outlining content plans but requires human oversight. 
• Need for Human Oversight: Human direction, context, and feedback are essential for achieving better content output from Copy AI.

Best Copy AI Alternatives To Try for Free This 2024

We scoured the internet and tried dozens of Copy AI alternatives. Here’s a curated list of the ones we recommend:

Jasper

Jasper won’t replace the top content marketers, but it will speed up their workflows, improve content quality, and ensure consistency across all platforms. With Jasper, you don’t have to compromise between creativity and content velocity.

Like Copy AI, Jasper is also a GTM productivity tool. It helps content teams plan, execute, and maintain content strategies by learning contextual data—your data. 

Jasper can get a 360 view of your brand, products, audience, and competitors. It’ll then use the data to create content authentic to your brand’s tone, style, and voice. 

Key features:

• Tailors output based on your specific knowledge base (uploads, links, texts)
• Jasper Academy offers training guides for all skill levels, webinars, and live events
• Provides use cases in multiple industries, from healthcare to eCommerce
• Over 60 templates and automated workflows for fundamental marketing needs
• Access to Jasper Chat, an AI Chatbot that can save you hours of research and writing

Jasper Vs. Copy AI: 

• You need to pay over 3x more to access Copy AI’s marketing and sales workflows
• Workflow automation on Copy AI can be overbearing, especially for non-technical users
• Copy AI is great at giving outlines, but it can be all over the place and not as fleshed out
• Their free trial offers limited features and caps 

Pricing: 

Jasper offers a more accessible price point that includes all the tools needed to start scaling content marketing with your team. It’s the better option if you’re focusing on all things content. 

Copy AI’s Advanced plan ($186 monthly) would be overkill for teams needing cost-effective content marketing solutions. But it’s worth considering if you want sales workflow automation. 

Writesonic

In algorithm-driven search engines, quality content isn’t enough to rank in SERPs. Content has to be aligned with SEO best practices. That’s what Writesonic aims to do. 

Copy AI gives you an outline of what you should be writing about. Writesonic provides a step-by-step strategy for creating topical maps for relevant keywords customers seek. Think of Writesonic as a mini Semrush or Ahrefs.

Here are some of Writesonic’s main features:

• Analyze content gaps between your brand and competitors
• Do keyword research and present crucial data like keyword difficulty, traffic, and volume
• Auto-optimize blogs or other long-form content for SEO

Writesonic vs Copy AI:

• Writesonic does a better job optimizing content for SEO 
• Developers built Writesonic specifically with SEO tools 
• Writesonic’s workflow handles end-to-end content production (outline and writing)
• Writesonic does an excellent job of referencing output to the source materials
• Fewer integrations vs Copy AI but Notion integrations are coming in the next updates

Pricing: 

Writesonic is more affordable than Copy AI, especially for solopreneurs or freelancers looking to scale SEO content creation. But there’s also another tier for larger content creation teams. 

Rytr

Rytr is one of the most affordable AI writing assistants on the market. Like Copy AI, Rytr has a “free forever” version with limited features and tools. But the free version only lets you generate 10,000 words monthly. 

With its paid starter version, you get SEO-centric tools like keyword extractors, metadata generators, and automated blog outlines. 

If you get Rytr’s premium plan, you get the following:

• 5 brand voices and tones
• 100 plagiarism checks per month
• Dozens of templates for long-form blogs, social media marketing, and creative writing

Rytr vs. Copy AI:

• Rytyr has limited functions but a simpler interface
• It acts as a GPT wrapper for streamlined content marketing workflows
• Rytyr has a native SEO tool kit and a built-in plagiarism checker

Pricing: 

If you choose Rytr’s yearly plan, you get two months for free. As you move up their price list, you gain more brand voices and access to custom use cases. 

How to Choose the Best Copy AI Alternative 

Copy AI has its strong points, especially if you have developers in your team who can use all the data processing features it provides for marketing and sales. 

But there are better alternatives if you’re strictly looking for content creation tools without the add-on features. To choose which one fits your business best, consider the following:

• Use cases: If your primary need is data-driven marketing and sales, Copy AI might be the right fit. However, if you focus on content creation, Jasper might be a better fit
• Budget: Evaluate your budget to see if the additional features of Copy AI justify the cost. Alternatives like Rytyr offer more cost-effective solutions tailored to content creation.
• Scalability: Consider how well the tool can grow with your business. Copy AI's extensive features might provide the scalability you need, but Jasper’s simplicity and streamlined tools can help you scale sustainably with the extra complexity.

Key Takeaways

Copy AI is one of the best tools for speeding up your go-to-market strategy. However, the number of features, tools, and complex workflow automation might not be suitable for every business due to its cost. 

If you’re looking for alternatives that are simpler, more intuitive, and streamlined for content marketing workflows, here are the top three tools that we recommend:

• Jasper.ai: Best for small and medium businesses looking to scale long-form content marketing with the ability to scale to enterprise-level needs. 
• Writesonic: Combines SEO-centric tools with generative AI that helps you create topical maps for every topic. 
• Rytyr: Best for small businesses, freelancers, and solopreneurs who want to test generative AI for content marketing.

The best way to know which Copy AI alternative suits your business best is to try it out yourself. Get a 7-day free trial today and experience everything Jasper has to offer.