Best ChatGPT Alternatives For Content Marketing in 2024

Unless you’re an expert “prompt engineer,” ChatGPT can be reduced to nothing more than a sometimes articulate chatbot. Paid options like ChatGPT 4.0 are significantly better, but you won’t use it to its full potential unless you fully understand it and build workflows from scratch.

During peak hours, the free version of ChatGPT often freezes and fails to generate text, even for simple greetings like "hi."

Fortunately, a variety of ChatGPT alternatives are available that deliver superior performance, enhanced intuitiveness, a broader range of customization options, and features tailored to specific niches. In this article, we offer clear insights and practical advice to help guide your marketing strategies forward.

Features to Look for When Considering a ChatGPT Alternative

AI tools focused on content marketing require specific features that can enhance productivity and deliver tangible, accurate, and tailored results. Learning these key features helps make an informed decision about which tool to invest in. 

• Customization Options: Choose tools that allow you to precisely adjust their output to match your brand's voice and tone. 
• Integration Capabilities: Your tech stack should allow for effortless integration of new tools, ensuring a seamless blend of functionality.
• User-Friendly Interface: ChatGPT alternatives should have an intuitive design that simplifies user content creation at all skill levels. 
• Advanced Analytics: Prioritize features that provide insights and data to measure the effectiveness of the content generated.
• Scalability: Find an alternative with the ability to handle increased workload or advanced projects as your needs grow. 

ChatGPT Alternatives You Don’t Want to Miss

Quality at scale? Unfortunately, you won’t get that with ChatGPT. Understanding the importance of fine-tuning your content strategy, we've selected a range of ChatGPT alternatives. These options stand out for their ability to offer superior customization, seamless integration, and advanced analytics. Let’s get into it. 

Jasper.ai 

ChatGPT sometimes produces content that seems robotic and generic. This is because it operates based on what it has been trained to identify as quality content.

Instead of generalized data, Jasper can take input directly from you or a knowledge base you upload. That means our AI can output copy that retains authenticity and aligns with your brand voice, tone, and style to create copy for long-form blogs, ads, social media posts, or about anything else you can imagine. All you have to do is publish. 

Here are the key features to expect from Jasper: 

• Multiple content templates: Choose from different templates tailored for specific types of content, from SEO-optimized blogs to email campaigns. 
• AI-driven content suggestions: Jasper improves productivity by giving instant, relevant suggestions that can help improve the overall quality of your writing content.
• Customizable Tone and Style: Jasper can learn different tones and styles that reflect your brand’s unique voice. You can upload a knowledge base or have it learn from a link. 
• User-Friendly Interface: Jasper is intuitive, making it accessible even for those without technical expertise.
• Collaboration Tools: Jasper AI supports team collaboration, allowing multiple users to work on and refine content simultaneously.

Pricing (Billed Annually):

• Creator: $39/month. Access to multiple AI models and essential features.
• Pro: $59/month per seat. You can upload your knowledge base. 
• Business: Custom pricing. Enterprise features and API integration. 

Perplexity.ai

One of ChatGPT's biggest issues is hallucinations. It will make information up on the spot if it doesn’t know what you’re talking about. That means rewriting content generated by ChatGPT can take hours because of all the fact-checking needed. Enter Perplexity. 

Perplexity offers users:

• Source reliability: It provides well-referenced information, reducing the risk of misinformation and hallucinations. 
• Flexible and tailored searches: With options to customize searches and model behaviors, users can tailor outputs to their specific needs.
• Image generation: Perplexity can find images or generate them based on prompts. 
• Multiple LLMs: You can select your preferred AI model (GPT-4o, Claude-3, LLaMa 3)

Pricing:

• Free: 5 Pro Searches daily. 
• Professional: $20/month. Upload and analyze unlimited files. 600 Pro Searches daily. 

Claude

Right off the bat, without any additional prompts, Claude outputs more human-like and contextually accurate responses than ChatGPT. Just like Jasper, Claude can provide sources from the internet, eliminating hallucinations and ensuring trustworthy content.  

Here are Claude’s best features for content marketing: 

• Audience-specific content personalization: Create personalized content tailored to different segments of your audience, enhancing relevance and engagement.
• Dynamic content variations: Produce different content variations for A/B testing to help you identify which resonates best with your audience. 
• Create content outlines: Claude can create outlines for long-form blog content based on contextually relevant input. 
• Keyword integration: Claude allows you to seamlessly add keywords to your content, ensuring SEO optimizations without compromising readability. 

Pricing (Based on million tokens):

• Haiku: Input: $0.25 / MTok. Output: $1.25 / MTok
• Sonnet: Input: $3 / MTok. Output: $15 / MTok
• Opus: Input: $15 / MTok. Output: $75 / MTok

Scalenut

Scalenut is what happens when you combine an AI-driven writer with powerful market research tools. This results in data-driven content that considers your business, trends, and competitors. 

And don't worry, even if you're not a tech guru, Scalenut is super user-friendly, making advanced features easy to navigate and use.

Scalenut’s key features include:

• AI-Powered Research: Scalenut uses AI for market research, offering users valuable insights that provide a clear roadmap for content strategies.
• Content Optimization: Scalenut incorporates keyword analysis, readability checks, and SEO guidelines to ensure content grabs readers' attention and ranks well in SERPs. 
• Real-Time Analytics: You can monitor content performance by tracking key metrics like page views, engagement rates, and conversions to make informed adjustments.
• Collaboration Tools: Built-in features allow teams to work together seamlessly, ensuring consistency and quality across all content projects.
• Customizable Templates: Users can access a variety of templates tailored to different types of content, from blog posts to market reports, simplifying the creation process.

Pricing (Billed Annually):

• Essential: $19/month. Includes 100,000 AI words and 5 SEO articles monthly. 
• Growth: $39/month. Unlimited AI words and 30 SEO articles monthly. 
• Pro: $74/month. Unlimited AI words and 75 SEO articles monthly
• Enterprise: Custom pricing. Includes custom SEO content pipelines, domain analysis, and advanced AI models. 

Peppertype.ai

Peppertype leverages AI to create entire content marketing campaigns. It can also make a robust go-to-market strategy and generate content based on it. Peppertype even offers suggestions on how to revitalize poorly performing content assets. 

Key Features of Peppertype.ai: 

• Content Idea Lab: Helps marketers brainstorm and generate new content ideas tailored to their audience and goals.
• Content Editor: Provides a seamless writing experience with an intelligent text editor, Pepper Docs, which integrates AI assistance directly into the writing process.
• SEO Writing Assistant: Ensures all content is optimized for search engines by providing real-time SEO suggestions and enhancements.
• Automated Audits: Includes tools for checking word count, readability level, grammar, and plagiarism, ensuring high-quality, error-free content.
• Content ROI and Analytics: Get in-depth analytics to measure the performance of your content, including ROI. 

Custom pricing plans available.

TL;DR

Quality content and ChatGPT don’t often blend well together. ChatGPT lacks contextualization, streamlined features for content marketing, and often gives inaccurate outputs. If you want quality, accuracy, and inspired content, here are the alternatives worth considering: 

• Jasper.ai creates content campaigns using specific brand voices, ensuring each campaign is consistent and relevant to your audience. 
• Perplexity.ai ensures accurate information thanks to its source reliability feature that provides well-referenced information. 
• Claude generates more human-like responses than ChatGPT, even without additional prompts or instructions.
• Peppertype.ai streamlines end-to-end organic content marketing from strategizing to content performance analytics. 

If you're on the hunt for the most intuitive alternative to ChatGPT, Jasper.ai stands out as the go-to tool for those who prioritize ease of use and efficiency. Try Jasper for free today.