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Today's B2C marketing teams are in a tough spot. Not only are they being challenged to deliver a higher volume of campaigns than ever before, but there’s added pressure for the campaigns to be personalized, with higher ROI. AI has the potential to be incredibly transformative for the B2C marketing team – but most AI is not built for marketers, and falls short of their specific needs. Case in point: marketers need both text and images in their campaign workflows, but many gen AI tools are limited to only text, or only visuals, as opposed to being multimodal.
B2C marketers who embrace purpose-built AI platforms get way more than efficiency. They also get the power to personalize at scale, which drives customer loyalty and engagement; as well as the power to launch more, faster, which yields meaningful top-line growth.
That’s why we’re excited to announce the Jasper AI Image Suite, built specifically to help B2C marketers improve their workflows and launch new products and campaigns at scale.
The AI Image Suite is part of Jasper's purpose-built marketing AI platform; it allows marketing teams to create and edit high-quality images at a scale like never before. Retailers can implement AI-powered workflows that update thousands of product descriptions and images within hours for a seasonal campaign, for example – and then create on-brand, full-funnel campaigns to promote those products.
Top retail and CPG brands are already transforming their processes with Jasper-powered AI marketing workflows. Here are some of their use cases, as well as results they’re seeing:
- Generating 7,500 high-quality product descriptions in 24 hours, a process that normally takes weeks.
- Creating product descriptions 30% faster, resulting in the production of 50 more SKUs per week.
- Ensuring brand compliance with Jasper’s brand control features, freeing senior team members to focus on more strategic projects.
- Gaining 40-50% time savings from Jasper’s custom workflow, enabling the creation of hundreds of high-quality product descriptions.
Jasper helps marketers go beyond individual efficiency and transform end-to-end marketing processes for faster market delivery, increased customer engagement, and higher content quality. And with the AI Image Suite, we aim to help B2C marketers do all of that while staying on brand. Jasper accelerates the brand management process as a result of each company's unique guidelines being automatically adhered to across all text and visuals.
What can B2C marketing teams do with all their time saved? They’re now free to think of big-picture questions, like how to evolve audience segmentation, what campaigns to run, and how to leverage AI to make each customer interaction feel more accessible and organic. They’re now free to do more, with less.
Want to learn more? Check out our AI Image Suite, or explore our retail and consumer solutions.
