Interactive Tool: Benchmark Your AI in Marketing Strategy

AI adoption in marketing is picking up speed. But adoption alone isn’t enough.

According to our State of AI in Marketing 2025 report, 63% of marketing teams now use generative AI. Yet only 10% consider their maturity “very advanced.” The gap between early adopters and advanced organizations is widening fast.

The most advanced teams are pulling ahead by formalizing their approach. They invest in domain-specific tools, track ROI, and build internal structures like AI councils and training programs. Of these advanced teams, 96% measure ROI and 71% use marketing-specific AI tools.

So where does your team stand? The benchmarking tool below gives you a quick, interactive way to find out. Here are three questions (among many others) it can help you answer:

1. How mature is your AI strategy, really?

It’s easy to think you're making progress. The benchmark tool shows how your maturity level stacks up against similar companies by industry, team size, and revenue. It highlights gaps in areas like program structure, training, and governance so you can spot what’s missing and take action.

2. How do you stack up against peers in your industry?

Every industry is on its own AI adoption curve. Tech and financial services are out front. Retail and life sciences are gaining fast but face unique challenges like personalization, compliance, and data privacy.

The benchmark tool lets you filter by industry so you can see how your team compares. Are you ahead of the curve or lagging behind? Use the results to pinpoint where to accelerate adoption, refine your strategy, or invest in new capabilities.

3. Is your AI investment delivering measurable impact?

You’ll see how your ability to track ROI compares to peers. If you're not measuring yet, you’re not alone, but you're also missing critical insights. The benchmark tool highlights where your peers are allocating future marketing budgets to AI and the metrics they are using to measure ROI on AI investments.

Compare your performance, uncover gaps, and plan your next move

AI in marketing is no longer a question of if. It’s a question of how well.

Use the benchmark tool below to see how you compare and what it will take to lead. A couple tips for exploring the tool:

• At first, you'll be prompted to answer a couple questions and will see those results to start.
• Then, you can navigate to any topic and click the "Enter Data" button to customize results to your responses.