How to Pilot AI Content at your company

Choosing the right team members for your generative AI pilot program is crucial. You will need a group of individuals who are equipped with the skills and mindset needed to successfully execute the project.

Defining the scope and identifying use cases of where generative AI will be used is crucial to the success of any pilot program. Begin by using a real campaign that has already been executed in the past as a baseline. This will allow you to have a clear understanding of the resources, time and goals that were involved in the campaign.

When selecting the right generative AI tool for your pilot program, it's important to choose a tool that is built for your expected needs, such as marketing, content production and communications work. The right generative AI tool should have the capability to incorporate the products and services you offer, the industry you're a part of and the market you're selling to into its outputs.

Provide training to the marketing team on how to use the generative AI tool. This part of the process includes a number of very important steps: set clear expectations, get support from the tool's customer success team, ensure there is top-down support available, and explain the benefits.

It's important to evaluate the use cases and KPIs for your generative AI tool that were outlined before the campaign. Review the prioritized, role-specific use cases and compare the tangible outcomes of work done with the generative AI tool to previous outputs created manually

Now that you have your team’s feedback and a sense of their pre-gen-AI output and post-gen-AI output, you can decide on the next steps for the technology’s future within your department. Think about what you would do differently if you restarted the campaign with the insights you have now.