Ethics and responsible AI

Addressing bias in AI

The language models (LLMs) that underlie Jasper are trained on human content and can absorb biases and misrepresentations found within it. We take proactive steps to address that bias but advise reviewing and editing content with that in mind. ‍

‍Hiring: We set hiring policies and manager education to hire diverse teams across engineering and all divisions in the company.

‍Filters: We only work with LLMs with an expressed focus on ethics and put filters in place to minimize harmful and hateful language in content outputs.

‍Terms of use: Our standards of use require that customers use Jasper responsibly and forbid Jasper to be used for violence or harm. You can report misuse here.

‍Education: We prioritize coverage on bias in AI in our customer education and content and provide guidance for companies on the importance of AI literacy and an informed editorial process for all AI-assisted content.

Privacy by design

We have strong data encryption and storage policies in place. Our security program is aligned with AICPA Trust Services Principles and is constantly evolving in accordance with industry best practices to prevent unauthorized access, use, and disclosure of customer data.

‍Intellectual property and customer data: Data and intellectual property entered into Jasper is NOT used to train underlying LLMs. ‍‍

Ownership of outputs: Jasper does NOT retain ownership of any user outputs.‍

User privacy center: Jasper partners with Transcend to audit all the places data is stored, ensure nothing is tracked without user consent, and to host a data privacy center where users can request their data.

Accessibility

At Jasper, we believe that accessibility is not a box to be checked, but a pathway to inclusivity, diversity, and true human connection. Across our product and brand design we strive for complete ADA and WCAG 2.1 compliance. We hold this as a standard for all new content and are working on auditing past content. If you encounter an accessibility issue please report it to marketing@jasper.ai.

Climate impact

Because of the processing power needed to train large language models, AI has a significant carbon footprint. Jasper addresses this primarily in the partners we choose. The LLMs that Jasper partners are all working toward emitting less carbon through more efficient model structures and have committed to climate change mitigation.

Our own use of AI

We are our own customers and have high standards for responsible use of AI within Jasper.

We use AI to assist in some content development at our company. To ensure transparency, accountability, quality and privacy, we adhere to internal AI usage standards. These standards help us safeguard against biases, maintain data security, and uphold our commitment to ethical marketing practices. One of these standards is that AI should be used to assist in content creation, not fully automate it. We ensure that every piece of content we develop is shaped and reviewed by people who have an understanding of our audience and AI’s limitations.