Whitepaper: A Marketing Team’s Guide to Generative AI

Platform
Platform
Solutions
Solutions
Resources
Resources
Company
Company
Pricing
Pricing

Marketing teams are under constant pressure to create more content, faster—and generative AI is becoming an essential tool for meeting that demand. A Marketing Team’s Guide to Generative AI explores how marketers can harness AI to spark creativity, scale content production, and increase campaign impact without compromising quality.

This whitepaper walks through key use cases where AI can make an immediate difference. Whether you’re stuck in the early stages of brainstorming or need to turn a single post into a full multi-channel campaign, AI can help you move faster and more efficiently. It can also simplify complex content for different audiences or adjust tone and reading level to match your goals.

Visual content is no longer a bottleneck—generative AI tools allow marketers to generate original images based on simple prompts, with full rights included. The guide also shows how to use AI to build personalized lead nurturing sequences and sales outreach campaigns at scale, helping align marketing and sales efforts more closely than ever before.

Whether you’re looking to streamline your workflow or scale your impact, this guide is a practical resource for integrating AI into your marketing strategy.

Fill out this form to request a copy of the Marketing Team’s Guide to Generative AI

What to expect in this guide

Ideate

If you're looking for new ideas, generative AI can be a great way to jump start the ideation process. While it's not going to come up with the next big idea on its own, it can help you get over that first hurdle of getting ideas down on paper.

Turn a Post into a Full Campaign

With Generative AI you can build a whole multi-channel campaign with just one piece of content.

Simplify

You can use generative AI to take something you've written and simplify it to a different reading level or a more streamlined format.

Create Visuals

You can describe the image that you want, and tweak things like style and medium and the tool will give you options to match your content. And, these AI-generated options are original and the rights to these images are free.

Build Lead Nurturing Sequences and Sales Outreach

Generative AI can help you create lead nurturing sequences and sales outreach that is personalized at scale.