Before starting my job in SEO and content at Jasper, I dabbled in AI tools a lot for a reviews website I started called Punchup AI (RIP, it no longer exists).
My goal was to educate content marketers on how to harness these tools to better themselves and their content strategies, so I did a lot of tool testing. (It's actually how I fell in love with Jasper as an AI tool, but that's another story for another time.)
Even in my position at Jasper, I'm constantly seeing what other tools are popping up and how they can help me be better at my job. Here are my current favorites.
9 AI content generator tools for every kind of content
- Jasper
- Copysmith
- Writesonic
- ChatGPT
- Article Forge
- Articoolo
- Rytr
- CopyAI
- Peppertype
1. Jasper
Jasper is an exceptional AI content generator with more than 52 short and long-form writing templates, campaign management, brand voice, and enterprise-grade security.
Whether you’re creating:
- an Instagram photo caption
- blog posts
- video scripts
- a personal bio
- campaign assets
...Jasper can fix you up with content designed (and proven) to convert.
The Jasper blog post intro paragraph is especially helpful for getting through writer’s block as you figure out how to write content for your website. Tell Jasper what your article is about and you’ll get a launchpad that helps you dive deep into your post.
Beyond shiny templates, Jasper knows that working with a new AI teammate can be a bit of a learning curve. So the software comes with an impressive selection of in-depth training resources and help documents that walk you through how Jasper thinks and how to get the best out of the software.
Pricing:
Jasper offers several flexible pricing plans ranging from $39/mo Creator to custom Business plans for an enterprise-level solution.
Jasper G2 rating:
Jasper's G2 rating is 4.7 stars with 1,250+ reviews. G2 also recognized Jasper as one of the Top 100 Fastest-Growing Products in its 2023 Best Software Awards.
Jasper AI Reddit review:
According to this Jasper Reddit review r/aitoolsonline subreddit on the here is some common sentiments about Jasper:
"Jasper AI Pros And Cons
Here are Jasper AI Pros and Cons to give you clarity about what is good and bad with Jasper AI.
Pros:
- It can be helpful to create content faster with high quality.
- Comes with a wide range of features for different use.
- Integrate with Google Docs and Microsoft Word.
- Helps you save time in repetitive tasks.
- Surfer SEO and Grammarly Integration
Cons:
- It’s not perfect you might get some mistakes and inaccurate suggestions.
- Pricing is too expensive for some users.
- May not be suitable for writers who prefer without AI-powered Assistance.
- You need additional editing and proofreading.
Who Is Jasper AI Best For?
Jasper AI is best for someone who wants to improve their writing skills and wants to create high-quality content.
It is best for Marketers, Content Writers, students, and working professionals to create content faster to save time."
2. Copysmith
Copysmith is designed to help brands and businesses reach their content goals.
This AI writer has 30+ templates, including Facebook Ad copy, Pitch Yourself, Event Press Release, and Content Rewriter. Use these templates for creating compelling Facebook ads, pitching yourself and your services, spreading the word about your event, and rewriting content for extra shine.
With Copysmith, you can organize and store your content in folders, so you know where each client’s work is. It’s also easy to test out the software, as you can get access to a 3-day free trial and take all the features for a spin (with some credit limits).
If you use Chrome, you can benefit by using the Copysmith Chrome browser extension. Copysmith is also rolling out collaborative features to their highest membership tier, which will allow teams to work together on generating content.
Pricing:
Starts at $19, with credit limits. New users can get a 3-day free trial.
Copysmith G2 rating:
Copysmith's G2 rating is 4.3 stars with 12 reviews.
Copysmith Reddit review:
According to this Copysmith Reddit review on the r/besttools4affiliate subreddit, here are the pros and cons of Copysmith:
"Copysmith Pros:
- High quality generated content.
- Various writing tools.
- Integrated keywords and plagiarism checker.
Copysmith Cons:
- A bit difficult to use.
- Very limited credits in the starter plan.
- A human touch is mandatory in the finalization."
3. Writesonic
AI copywriting tool, Writesonic aims to create copy that engages your readers and leads to sales and traffic for your business.
It provides two content generator offerings. One selection of templates is geared toward copywriters, with options for writing landing pages, sales emails, and product descriptions, as well as checking for readability and correct grammar.
The other set of templates supports long-form article writing and allows you to draft blog posts, summarize content, and rephrase as needed.
Writesonic also offers a free trial and a Pay-As-You-Go credit system for users who are not quite ready to commit to a monthly or annual membership.
Pricing:
Starts at $15/month. Free trial available for new users.
Writesonic G2 rating:
Writesonic's G2 rating is 4.7 stars with 1,900+ reviews.
Writesonic Reddit review:
According to this Writesonic Reddit review on the r/clixsensesuccess subreddit, here are some of the pros and cons of Writesonic:
"Writesonic Pros:
- Good Pricing options
- Writing tools for every occasion (Over 80+ Tools)
- Has AI image maker included in every plan
- Can write in 25 different languages
- Frequent updates
- Useable Integrations
- Ability to freeze payments
Writesonic Cons:
- Not very happy with the content quality
- Doesn’t have option for returning back credits when the outcome is not good.
- Some tools “charge” three times the credits
Writesonic is a good writing assistant and offers cheap plans and constantly adds new features and improvements to their existing tools. I recommend buying a plan from them if your budget is low and you can’t spend like $50 – $60 per month for an AI writing assistant."
4. ChatGPT
ChatGPT took the world by storm back in December 2022 — and for good reason. Its easy-to-use chat interface makes AI way more accessible to even the newest users.
With ChatGPT, you can generate text or code, and ChatGPT Plus users can take it a step further by connecting their prompts and requests to a variety of apps like Expedia, Instacart, and Zapier.
I like to call ChatGPT the "everything" app, which means that while it's great for everything from generating a few lines of HTML script to a new weekly meal plan, it's still not as tailored to B2B use cases. This means it can be a little hit-or-miss in the content creation process.
Pricing:
ChatGPT offers a free tier that gives you access to GPT-3.5 capabilities. ChatGPT Plus is $20/mo and gives users access to GPT-4, Code Interpreter, and the ChatGPT app library.
ChatGPT G2 rating:
ChatGPT's G2 rating is 4.7 stars with 610 reviews.
ChatGPT Reddit review:
According to this ChatGPT Reddit review from the r/ChatGPT subreddit, here are a few pros and cons to OpenAI's tool:
"ChatGPT Pros:
- User-friendly and simple to use, even for those with no technical experience.
- ChatGPT can understand natural language and generate responses that mimic human-like conversation.
- It can save time by automating conversations and providing instant responses.
- ChatGPT can also be used to generate ideas and content.
- Free tool (for now, at least).
ChatGPT Cons:
- ChatGPT relies largely on data to create responses, which means its responses are not always accurate or reliable.
- While ChatGPT is a useful tool, it cannot fully replace human writers and will require some human inspection to guarantee the final result meets the desired standards.
- ChatGPT has learned from the internet. As a result, it may generate text that is very similar to an existing piece.
- It lacks emotional intelligence and may struggle to understand the emotional context of a conversation.
- ChatGPT has limited knowledge about the world beyond the data it has been trained on.
- It may not perform well when translating to other languages, particularly those with non-Latin scripts or grammar that differ from English."
5. Article Forge
This AI writing tool creates original SEO content in less than a minute using deep learning. Feed Article Forge your keyword and any other relevant information, and it will create an article complete with relevant subheadings, AI-generated images, videos, and links.
Article Forge’s interface is intuitive to use and allows you to customize major details like article length, secondary keywords, and subheadings. This AI’s goal is to help your content rank on search engines.
Most AI content generators allow you to translate your generated content into several languages. However, Article Forge enables you to create high-quality content directly in up to seven foreign languages.
Pricing:
$57/month, billed monthly or $27/month billed annually. They also offer you a 5-day free trial and a 30-day money-back guarantee.
Article Forge G2 rating:
Article Forge's G2 rating is 4.2 stars with 52 reviews.
Article Forge Reddit review:
According to this Article Forge review in the r/woocommerce subreddit, here's some info about Article Forge's usefulness:
"Utilize partial automation for idea generation, optimizations and research / data gathering. Finish it off with a big ol' topping of human and sprinkle in some human flakes along the way to keep the quality high. You can do this for all content, from low to high end, but when it comes to the really high end stuff, it's often easier to just hire a professional.
[Good for] Heavy User Facing Content - No
[Good for] Minimal User Facing Content - Maybe, but edit it."
6. Articoolo
Articoolo works on an article purchase basis; readers pay to generate a fixed number of articles per month or plan. After entering the keyword, the software generates a short article, typically under 500 words.
If you like working with templates, note that there are none to be found with this program. Instead, with Articoolo, you can create new articles, rewrite old articles, generate titles, summarize articles, and find images and quotes to support your articles.
WordPress users will enjoy Articoolo’s WordPress plugin that allows for a seamless creation and sharing process.
Pricing:
Pay per use starts at $19 per 10 articles (no time-use limit) and monthly subscriptions start at $29 for 30 articles.
Articoolo G2 rating:
Articoolo's G2 rating is 4.2 stars with 4 reviews.
Articoolo Reddit review:
According to an Articoolo Reddit review in the r/aicontentcreation subreddit, you can expect Articoolo to be good for:
"As someone who's also interested in content creation, I've been doing some research on AI tools. [One of] the most popular ones I've come across include...Articoolo. However, it's important to note that these tools are not meant to replace human writing, but rather assist in the content creation process. In terms of comparing to human writing, it really depends on the specific use case and the skill level of the human writer. But I believe that with the right application, AI tools can definitely help improve efficiency and productivity."
7. Rytr
Rytr is a straightforward writing assistant and content generator with over 30 templates and use cases. It is aimed at helping copywriters and content marketers generate copy for ads, landing pages, product descriptions, and more.
With Rytr, you can adjust your tone to sound just right by choosing from 20+ available writing tones.
It also enables you to write for a wider audience by allowing input in 25+ languages. While writing, you can ask Rytr to expand, shorten, or rephrase sentences.
If you’d like to take your content directly from Rytr to your CMS of choice, you can take advantage of the ample formatting options to make your text more readable.
To ensure that your content stays 100% original, use Rytr’s plagiarism checker for a quick review.
Pricing:
Free plan available. Premium costs $29/month and $290/year.
G2 Rytr rating:
Rytr's G2 rating is 4.7 stars with 806 reviews.
Rytr Reddit review:
According to this Rytr Reddit review in the r/AHELP_reviews subreddit, Rytr's pros and cons are:
"Rytr pros:
- Quick content generation
- Affordable monthly “Saver” plan
- High paper quality
Rytr cons:
- Scanty text submission options
- Few additional services"
8. CopyAI
CopyAI is another popular artificial intelligence writing software. With more than 90 tools for content writing and copywriting, it’s no wonder the tool has over 1 million users.
This software also has several templates each for blog posts, social media content, emails, website copy, case studies, videos, general business content, and even templates for fun.
With very few user inputs, CopyAI can quickly generate unique content and copy that follows writing and AI marketing best practices. For instance, the First Draft Wizard template requires only a blog title, keywords, the goal of the blog post, and a tone of voice selection.
The AI then creates a blog post outline, generates talking points for each heading, and then writes content on each of those points.
CopyAI, which is available in 25+ languages, also has a long-form editor and allows unlimited projects so that you can keep related AI content together.
Pricing:
CopyAI has a free plan that’s good for light usage or for testing the tool out before you decide if you want to go paid or not. As for its paid plans, pricing starts as $49 per month.
CopyAI G2 rating:
CopyAI's G2 rating is 4.7 stars with 180 reviews.
CopyAI Reddit review:
According to this CopyAI Reddit review from the r/productidigi subreddit, the AI tool is best for writers and marketers looking to do some creative brainstorming:
"CopyAI may be the right choice for you if you are looking for creative brainstorming partners. It could allow you to expand your thinking and generate high-quality marketing copy in a matter of seconds. You can create innovative content that captivates visitors, from digital ads to blog posts to product descriptions."
9. Peppertype
Last up is Peppertype, which was created by one of the world’s largest content marketplaces—Pepper Content.
Using GPT-3, this AI writing assistant helps with content idea generation and all sorts of content and copy.
With nearly 50 templates to choose from, it can help you write everything from personal bios and Youtube video descriptions to product descriptions and Quora Answers.
While this tool gives concise outputs and is, therefore, best for short-form writing like ad copy, it has some templates that are useful for long-form work as well.
For example, the Content Rewriter, Content Expander, and Content Simplifier templates can be helpful when updating existing content. And the Paragraph Writer and Blog Heading Expander can help you create blog posts, articles, case studies, white papers, and more section by section.
A benefit of Peppertype is its team features. Many AI writers limit the ability to add users to higher-tier plans and/or force all users to share a single word limit.
This tool, however, allows additional users even on its Starter plan, and each user can generate up to 50,000 words per month. Plus, on the Growth plan, there are even more collaboration features such as results sharing and access control.
Pricing:
Peppertype’s pricing starts at $35 per month. Its middle-tier plan is priced at $199 per month and, for enterprise features, you can request custom pricing.
Peppertype G2 rating:
Peppertype's parent company Pepper Content has a G2 rating of 4.6 with 495 reviews.
Peppertype Reddit review:
According to this Peppertype Reddit review from the r/LTDalerts subreddit, here's why you should try Peppertype:
"[With Peppertype] you can:
- generate engaging content that performs well across search engines, ads, and social media
- take advantage of advanced quality filters that check for grammar, plagiarism, and relevancy
[Its] best for: Social media teams, marketers, and agencies that want to produce innovative content quickly and at scale"
Now you've got a few tools to try out. But how do you know whether it's a good idea in the first place?
Should you even use a content generator?
The big question is: Is it even okay to use AI content? A lot of people are still a little skeptical.
But the fact is this: Your writing can still be 100% original, human-sounding, and enjoyable to read if you get help from an AI content generator.
On top of highly converting content, you’ll save time, and scale up by creating content faster. We only see a win-win situation. But to see our side clearly, you’ll need to understand how AI content generators work.
How AI-generated content works
AI content generators use Natural Language Generation to write the way humans do.
Simply put, engineers feed the AI a wide range of written content — from articles and newspaper stories to Reddit threads — which the AI then “studies” and learns to recreate stylistically.
When writing long-form content, like ultimate guides, AI content generators use their knowledge database (all those internet long-form stories) and also follow patterns set by the writers using them (that’s you!), much like autocorrect does.
However, these tools often require additional human input — especially with shorter content.
When it comes to answering Quora questions, for instance, most content generators will need you to share a little about your question and any keywords you’d like to target.
The software will then draw on its vast supply of internet resources (including a bank of other Quora and forum responses), which combined with its human-sounding language will provide an excellent first draft you can now tailor for your use.
It’s worth noting, though, that AI content generators are not “content spinners.” Content spinners take already written content and essentially reshuffle words, use synonyms, and rephrase sentences to reduce the amount of plagiarized content.
Good AI text generators create original content from scratch with user input, using the information, style, and writing patterns of published content. You’ll be pleasantly surprised at the refreshing results your meager one or two sentences will produce once fed into effective content generation software.
Tips for writing with an AI content generator
Now that you know how artificial intelligence content writing tools work, it’s time to make them work for you. Generally, with AI writing tools, what you give is what you get.
It’s true, you won’t be writing all that fresh content by yourself, but you won’t be lounging entirely either. When using a content generator, you’ll need to do at least three things:
1. Write your input prompt
Here, you’ll complete a brief “intake form” telling the AI about the subject of your content, including the desired writing tone and any other important information, like product benefits or whether you want a bio written in the first or third person.
2. Choose the best output
Most content generators will provide several alternative generated texts based on your request. You can then cut and paste snippets into a document or select one or more options.
3. Tweak and proofread your output
Once you’ve found "the one", proofread and tweak it to your heart’s content. You’ve made it — you escaped the horror of the blank page.
Pro tip: The more detailed your input prompts are, the better your outputs will be. Communication is key.
Ready to see these steps in action?
We’ll walk you through using one of Jasper’s many, many content templates: the Amazon product description template.
Say you’re writing a product description for a new blanket, your company, Bismo is launching. AI content generator Jasper can create multiple options, in both list and paragraph forms.
Tell Jasper about your product. We only added five features, but really, you can write up to 600 characters. Reminder: the more context you give Jasper about your product and customer, the better the outputs!
Switch up the tone to match your brand’s style: funny, professional, formal, friendly, calm, or whatever floats your boat.
Not satisfied with the content? You can always hit the “Generate AI Content” button for fresh ideas, or add more information to your input.
Easy-peasy!
A few final thoughts
Granted, not all content or copy can be publish-ready or even fully drafted in 10 minutes.
You should always fact-check AI content and may also want to edit or add to the outputs. However, an AI writing assistant like Jasper can give you a much-needed jumpstart and headstart with content creation.
Just remember that AI writers work with you, not against you or instead of you. They make work faster and broaden your horizons — after all, you haven’t read 10% of the entire internet yet.
We’ve shown you how to make the best of a content generator and shared nine of the best. If you ask us, we would strongly recommend Jasper, a versatile, robust content generator capable of handling everything from short captions to long-form and video scripts.
Editor's note: This article was most recently updated in October 2024. Product/Review info was updated for accuracy.
